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Erschienen in:
2015 | OriginalPaper | Buchkapitel
The Impact of Environmental Factors on Website Localization Decisions
verfasst von : Rotem Shneor
Erschienen in: Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
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Website localization is a key concern in Internet-based cross-border commercial activity. This paper examines the role played by environmental factors on two website localization decisions – whether to launch local sites and to what extent such sites should be localized. Such effort is based on a suggested operationalization of Javalgi & Ramsey’s (2001) framework of four infrastructures that are expected to influence e-commerce growth in foreign markets, including: technological, commercial, socio-cultural and governmental-legal infrastructures. In addition, the role of online market potential estimations is also assessed.