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Erschienen in:
2017 | OriginalPaper | Buchkapitel
The Multinational Corporation as a Multilingual Community: Language and Organization in a Global Context
verfasst von : Yadong Luo, Oded Shenkar
Erschienen in: Language in International Business
Verlag: Springer International Publishing
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The need to balance a growing tension between multiple forces (geography, product, market, and technology) across distant locations has been an ongoing concern for the multinational corporation (MNC). Accelerated globalization as well as attempts to capture higher synergies from farflung operations has called attention to the communication network and internal knowledge flow within the MNC (Nobel and Birkinshaw, 1998; Govindarajan and Gupta, 2001). Situated in the midst of a diverse discourse community, language is a key ingredient in this flow, which can shape organizational change processes, information exchange, competitive activities, global coordination, and intra-corporate value creation.