1. The Multinational Corporation

We live in a world of familiar names, brands and personalized preferences. From the mundane to the most sophisticated of our needs, we seek out products and services that assure us of our quality, convenience, affordability, availability, value or whatever preference we yearn for. These products are provided by enterprises that innovated, and continue to do so, as they expand into new territories seeking markets, resources and efficiency. Their products and services hold significant market share and their knowhow, technology, and other capabilities imbue them with the confidence to venture abroad. Often with vast footprints, clout and revenues, these firms are intriguing and understanding their motivation, strategies and behaviors is the abiding objective of international business studies.