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Erschienen in:
2023 | OriginalPaper | Buchkapitel
18. The New Goldmine: The Perfect Customer Portal in the Physical World
verfasst von : Marion Marxer
Erschienen in: Multisensory in Stationary Retail
Verlag: Springer Fachmedien Wiesbaden
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Abstract
Personal encounters are unbeatable. In many ways. Here you will learn how to turn a store project into the ultimate portal. The success characteristics for a distinctive store personality are highlighted as well as hip current trends that will give you the decisive kick. You will receive guidance and the necessary tools to launch groundbreaking new store types that create value on all levels: for you as an entrepreneur (cost efficiency), for your employees (identification) and the people who walk through the portal (enthusiasm).
Many thanks to Tom Zürcher (textertom.ch) for liquefying dry marketing texts as well as to Gerald Marxer, Fabienne Lemaire and Philipp Elkuch from LKW for the groundbreaking project (https://energieladen.lkw.li/ and https://bit.ly/2xfObR4) and the permission to publish information about the project.