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2018 | OriginalPaper | Buchkapitel

The Platform Effect: Analysing User Activity on Tumblr

verfasst von : Nora Alrajebah, Leslie Carr, Thanassis Tiropanis

Erschienen in: Internet Science

Verlag: Springer International Publishing

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Abstract

One of the fundamental aspects of online social network platforms is that they provide a number of core affordances. The actual mechanisms of these affordances vary in different platforms but their main purposes are similar: allowing users to create content and connect with each other. In this paper, we study user activity on Tumblr, we analyse user activity around the most popular posts in one year, reflecting on the effects of Tumblr’s affordances, communication style, and content discovery mechanisms on its users’ behaviour. Our findings show that the majority of user activity on Tumblr is non-verbal, users reblog and like posts but they rarely engage in conversations with others.

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Titel: The Platform Effect: Analysing User Activity on Tumblr
verfasst von: Nora Alrajebah
Leslie Carr
Thanassis Tiropanis
Verlag: Springer International Publishing
Buch: Internet Science
Print ISBN: 978-3-030-01436-0

Electronic ISBN: 978-3-030-01437-7

Copyright-Jahr: 2018
DOI: https://doi.org/10.1007/978-3-030-01437-7_13

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