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Erschienen in:

2019 | OriginalPaper | Buchkapitel

3. The Power of Visual Political Communication: Pictorial Politics Through the Lens of Communication Psychology

verfasst von : Darren G. Lilleker

Erschienen in: Visual Political Communication

Verlag: Springer International Publishing

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Abstract

This chapter offers an overview of the communication psychology literature to demonstrate why visuals have the power to support attitudinal formation. Positing the average citizen as having low interest, visuals offer cognitive shortcuts to support decision making while also aiding the simplistic or lazy thinking which can lead to erroneous conclusions. However, visuals can also cause emotional resonance and make people engage and elaborate on the messages. In a world of fragmented and ubiquitous media, visuals play key functions in political communication and so in democratic processes. Visuals cut through communication clutter, but they are also used to manipulate their audience obscuring the source and purpose. The chapter shows how the role of visuals can be positive and negative.

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Vorheriges Kapitel The Digital Transformation of Visual Politics

Nächstes Kapitel The Interdisciplinary Roots and Digital Branches of Visual Political Communication Research

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Titel: The Power of Visual Political Communication: Pictorial Politics Through the Lens of Communication Psychology
verfasst von: Darren G. Lilleker
Verlag: Springer International Publishing
Buch: Visual Political Communication
Print ISBN: 978-3-030-18728-6

Electronic ISBN: 978-3-030-18729-3

Copyright-Jahr: 2019
DOI: https://doi.org/10.1007/978-3-030-18729-3_3