nach oben

Erschienen in:

2016 | OriginalPaper | Buchkapitel

2. The Service Science Foundation for Cloud Computing

verfasst von : Enrique Castro-Leon, Robert Harmon

Erschienen in: Cloud as a Service

Verlag: Apress

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config

KI-gestützte Suche

Aus

Abstract

Service science merges technology with an understanding of business management, processes, organizational design, and culture to develop and apply tools to address business problems and create market opportunities. It is an interdisciplinary field that combines organization and human understanding with business and technological understanding to categorize and explain the many types of service systems that exist as well as how service systems interact and evolve to co-create value. Managers seeking to develop innovative service solutions will need to understand how to apply their organization’s unique resources and capabilities in an effective, efficient, and value-creating manner. This chapter covers service science, service-dominant logic, product-service systems, the service thinking mindset, T-shaped professionals, the emerging frontiers for service innovation, and insights for the implementation of service innovation strategies

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 390 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Maschinenbau + Werkstoffe

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Vorheriges Kapitel Cloud Computing as a Service

Nächstes Kapitel Cloud Computing: Implications for Service Transformation

The World Bank, World Development Indicators: Services (% of GDP). (Washington, DC: World Bank, 2015). http://data.worldbank.org/indicator/NV.SRV.TETC.ZS

D. Kindstrom, “Towards a Service-Based Business Model: Key Aspects for Future Competitive Advantage,” European Management Journal, 28, 479-490, 2010.

S. Vargo and R. Lusch, “Evolving to a New Dominant Logic for Marketing,” Journal of Marketing, 68 (1), 1–17, 2004.

P. Matthyssens and K. Vandenbempt, “Moving from Basic Offerings to Value-Added Solutions: Strategies, Barriers, and Alignment,” Industrial Marketing Management, 37 (3), 316–328, 2008.

E. Fang, R. W. Palmatier, and J.-B. E. M. Steenkamp, “Effect of Service Transition Strategies on Firm Value,” Journal of Marketing, 72 (4), 1–14, 2008.

S. Ovide and R. Molla, “Technology Conquers the Stock Market,” https://www.bloomberg.com/gadfly/articles/2016-08-02/tech-giants-form-fab-five-to-dominate-stock-valuation-chart , August 2, 2016.

L. Columbus, “Roundup of Cloud Computing Forecasts and Market Estimates, 2016,” Forbes,

http://www.forbes.com/sites/louiscolumbus/2016/03/13/roundup-of-cloud-computing-forecasts-and-market-estimates-2016/#5262975e74b0

, March 13, 2016.

D. Frommer, “Amazon Web Services Is Approaching a $10 Billion-a-Year Business,” Recode Magazine, http://www.recode.net/2016/4/28/11586526/aws-cloud-revenue-growth , April 28, 2016.

Synergy Research Group, “AWS Remains Dominant Despite Microsoft and Google Growth,” https://www.srgresearch.com/articles/aws-remains-dominant-despite-microsoft-and-google-growth-surges , February 3, 2016.

R. Badinelli, “What Do We Mean by Service?,” International Society of Service Innovation Professionals, www.issip.org/what-do-we-mean-by-service/ , 2015.

IBM Archives, History of IBM: 1990s, IBM Corporation. http://www-03.ibm.com/ibm/history/history/decade_1990.html , 2016.

L. V. Gerstner, Who Says Elephants Can’t Dance? (New York: Harper Business, 2002).

L. Young, From Products to Services: Insights and Experience from Companies Which Have Embraced the Service Economy (Hoboken, NJ: Wiley, 2008).

P. Maglio and J. Spohrer, “Fundamentals of Service Science,” Journal of the Academy of Marketing Science, 36, 18–20, 2008.

P. Maglio and J. Spohrer, “A Service Science Perspective on Business Model Innovation,” Industrial Marketing Management, 42, 665–670, 2013.

P. Maglio, S. Vargo, N. Caswell, and J. Spohrer, “The Service System Is the Basic Abstraction of Service Science,” Information Systems and E-Business Management, 7, 395–406, 2009.

H. Chesbrough, and J. Spohrer, “A Research Manifesto for Services Science,” Communications of the ACM, 49 (7), 35–40, 2006.

S. Vargo and R. Lusch, “Evolving to a New Dominant Logic for Marketing,” Journal of Marketing, 68, 1–17, January 2004.

S. Vargo and R. Lusch, “The Four Service Marketing Myths: Remnants of a Goods-Based, Manufacturing Model,” Journal of Service Research, 6, 324–335, 2004.

S. Vargo and M. Akaka, “Service-Dominant Logic as a Foundation for Service Science: Clarifications,” Service Science, 1 (1), 32–41. 2009.

S. Vargo and R. Lusch, “Service-Dominant Logic: Continuing the Evolution,” Journal of the Academy of Marketing Science, 36 (1), 1–10, 2008.

P. Maglio, S. Vargo, N. Caswell, and J. Spohrer, “The Service System Is the Basic Abstraction of Service Science,” Information Systems and E-Business Management, 7, 395–406, 2009.

Maglio, Vargo, Caswell, and Spohrer, Ibid., 2009.

S. Vargo and R. Lusch, “Evolving to a New Dominant Logic for Marketing,” Journal of Marketing, 68, 1–17, January 2004.

S. Vargo and R. Lusch, “Institutions and Axioms: An Extension and Update of Service Dominant Logic,” Journal of the Academy of Marketing Science, 44, 5–23, 2016.

J. Chandler and S. Vargo, “Contextualization and Value-in Context: How Context Frames Exchange,” Marketing Theory, 11 (1), 35–49, 2011.

K. Storbacka, R. Brodie, T. Bohmann, P. Maglio, and S. Nenonen, “Actor Engagement as a Microfoundation for value cocreation,” Journal of Business Research, 69, 3008–3017, 2016.

S. Vargo and R. Lusch, “Institutions and Axioms: An Extension and Update of Service Dominant Logic,” Journal of the Academy of Marketing Science, 44, 5–23, 2016.

Vargo and Lusch, Ibid., 2016.

This section draws from S. Vargo, R. Lusch, and C. Mele, “Service for Service Exchange and Value cocreation: The Service-Dominant Logic Perspective.” In R. Fisk, R. Russell-Bennet, and L. Harris (Eds.), Serving Customers: Global Services Marketing Perspectives (Prahran, Australia: Tilde University Press, 2013), 208–228.

F. Beuren, M. Ferreira, and P. Miguel, “Product-Service Systems: A Literature Review on Integrated Products and Services,” Journal of Cleaner Production, 47, 222–231, 2013.

Beuren, Ferreira, and Miguel, Ibid., 2013.

E. Fang, R. Palmatier, and J.-B. Steenkamp, “Effect of Service Transition Strategies on Firm Value,” Journal of Marketing, 72, 1–14, September 2008.

H. Gebauer, A. Gustafsson, and L. Witell, “Competitive Advantage Through Service Differentiation by Manufacturing Companies,” Journal of Business Research, 64, 1270–1280, 2011.

N. Morelli, “Designing Product/Service Systems: A Methodological Exploration,” Design Issues, 18 (3), 3–17, 2002.

E. Macdonald, V. Martinez, and H. Wilson, “Towards the Assessment of the Value-in-Use of Product-Service Systems: A Review,” Performance Management Association Conference, New Zealand. 2009.

See R. Tercek, R. Vaporized: Solid Strategies for Success in a Dematerialized World (LifeTree Media, 2015).

M. Goedkoop, C. van Halen. H. te Riele, and P. Rommens, “Product-Service Systems, Ecological and Economic Basis,” Report for Dutch Ministries of Environment (VROM) and Economic Affairs (EZ), 1999.

O. Mont, “Clarifying the Concept of Product-Service System,” Journal of Cleaner Production, 10 (3), 237–245, 2002.

M. Brandstotter, M. Haberl, R. Knoth, B. Kopacek, and P. Kopacek, “IT on Demand – Towards an Environmental Conscious Service System for Vienna,” Third International Symposium on Environmentally Conscious Design and Inverse Manufacturing (EcoDesign’03), 799–802, 2003.

E. Manzini and C. Vezolli, “A Strategic Design Approach to Develop Sustainable Product Service Systems: Examples Taken from the ‘Environmentally Friendly Innovation’ Italian Prize,” Journal of Cleaner Production, 11 (8), 851–857, 2003.

T. S. Baines, H. W. Lightfoot, S. Evans, A. Neely, R. Greenough, J. Peppard, R. Roy, E. Shehab, A. Braganza, A. Tiwari, J. R. Alcock, J. P. Angus, M. Bastl, A. Cousens, P. Irving, M. Johnson, J. Kingston, H. Lockett, V. Martinez, P. Michele, D. Tranfield, I. M. Walton, and H. Wilson, “State-of-the-Art in Product-Service Systems,” Proceedings of the Institution of Mechanical Engineers, Part B. Journal of Engineering Manufacture, 221 (10), 1543–1552, 2007.

M. Boehm and O. Thomas, “Looking Beyond the Rim of One’s Teacup: A Multidisciplinary Literature Review of Product-Service Systems, Business Management, and Engineering Design,” Journal of Cleaner Production, 51, 245–260, 2013.

S. Vandermerweand J. Rada, “Servitization of Business: Adding Value by Adding Services,” European Management Journal, 6 (4), 314–324, 1988.

Baines et al., 2007.

W. Ulaga and W. Reinartz, “Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully,” Journal of Marketing, 75, 5–23, 2011.

D. J. Teece, Dynamic Capabilities and Strategic Management: Organizing for Innovation and Growth (Oxford, UK: Oxford University Press, 2011).

S. Madhavaram and S. D. Hunt, “The Service-Dominant Logic and a Hierarchy of Operant Resources: Developing Masterful Operant Resources and Implication for Marketing Strategy,” Journal of the Academy of Marketing Science, 36, 67–82, 2008.

Baines et al., 2007.

H. Lightfoot, T. Baines, and P. Smart, “The Servitization of Manufacturing: A Systematic Literature Review of Interdependent Trends,” International Journal of Operations & Production Management, 33, 1408–1434, November 2013.

F. Beuren, M. Ferreira, and P. Miguel, “Product-Service Systems: A Literature Review on Integrated Products and Services,” Journal of Cleaner Production, 47, 222–231, 2013.

V. Zeithaml, A. Parasuraman, and L. Berry, “Problems and Strategies in Services Marketing,” Journal of Marketing, 49, 33–46, Spring 1985.

S. Vargo and R. Lusch, “The Four Service Marketing Myths: Remnants of a Goods-Based, Manufacturing Model,” Journal of Service Research, 6 (4), 324–335, May 2004.

Recall that services is a goods-dominant logic concept. Service refers to the service-dominant logic concept.

E. Bjogvinsson, E. Pelle, and P.-A. Hillgren, “Design Things and Design Thinking,” Design/Issues, 28 (3), 101–116, Summer 2012.

T. Brown and R. Martin, “Design for Action: How to Use Design Thinking to Make Great Things Actually Happen,” Harvard Business Review, 56–65, September 2015.

A. Vanrenen, “IBM Commits $100M to Globally Expand Unique Consulting Model That Fuses Strategy, Data and Design,” IBM News Release, https://www-03.ibm.com/press/us/en/pressrelease/43523.wss , March 27, 2014.

H. Hastings and J. Saperstein, Service Thinking: The Seven Principles to Discover Innovative Opportunities (New York, NY: Business Expert Press, 2014).

G. Parker, M. Van Alstyne, and S. Choudary, Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You (New York, NY: W. W. Norton, 2016).

D. Evans and R. Schmalensee, Matchmakers: The New Economics of Multisided Platforms (Boston, MA: Harvard Business Review Press, 2016).

M. Campbell-Kelly, D. Garcia-Swartz, R. Lam, and Y. Yang, “Economic and Business Perspectives on Smartphones as Multi-Sided Platforms,” Telecommunications Policy, 39, 717–734, 2015.

B. Dietrich, E. Plachy, and M. Norton, Analytics Across the Enterprise: How IBM Realizes Business Value from Big Data Analytics (Indianapolis, IN: IBM Press, 2014).

M. Lock, “Managing Rapid Data Growth: A Trial by Firehose,” Research Report, Aberdeen Group, http://aberdeen.com/research/10279/10279-rr-fast-data-growth/content.aspx , March 2015.

F. Provost and T. Fawcett, Data Science for Business: What You Need to Know About Data Mining and Data-Analytic Thinking (Sebastapol, CA: O’Reilly Media, 2013).

E. Siegal, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die (Hoboken, NJ: Wiley, 2013).

L. Sokol and J. Jonas, Using Entity Analytics to Greatly Increase the Accuracy of Your Models Quickly and Easily, IBM Redguides for Business Leaders, http://www.redbooks.ibm.com/redpapers/pdfs/redp4913.pdf , 2012.

M. Wu, “Big Data Reduction 3: From Descriptive to Prescriptive,” Science of Social Blog, https://community.lithium.com/t5/Science-of-Social-blog/Big-Data-Reduction-3-From-Descriptive-to-Prescriptive/ba-p/81556 , April 10, 2013.

D. Sward, Measuring the Business Value of Information Technology (Intel Press, 2006).

R. Harmon, H. Demirkan, and D. Raffo, “Roadmapping the Next Wave of Sustainable IT,” Foresight, 14 (2), 121–138, 2012.

J. Sheth, B. Newman, and B. Gross, Consumption Values and Market Choice: Theory and Applications (Cincinnati, OH: Southwestern, 1991).

J. Siltaloppi, K. Koskela-Huotari, and S. Vargo, “Institutional Complexity as a Driver for Innovation in Ecosystems,” Service Science, 8 (3), 333–343, September 2016.

A. Sunyaev and S. Schneider, “Cloud Services Certification,” Communications of the ACM, 56 (2), 33–36, February 2013.

P. Stephanow, C. Banse, and J. Sch, “Generating Threat Profiles for Cloud Service Certification Systems,” 2016 IEEE 17th International Symposium on High Assurance Systems Engineering (HASE), 260–267, January 2016.

R. Trapero, J. Luna, and N. Suri, “Quantifiably Trusting the Cloud: Putting Metrics to Work,” IEEE Security & Privacy, 14 (3), 73–77, 2016.

Softchoice, “The State of Cloud Readiness: Transformation and Strategic Adoption Measured,” Softchoice.com, http://campaigns.softchoice.com/state-of-cloud-readiness-study/ , April, 2016.

D. Linthicum, “CIOs: Shadow IT Is Actually Great for Your Cloud Strategy,” CIO, http://www.cio.com/article/3099106/cloud-computing/cios-shadow-it-is-actually-great-for-your-cloud-strategy.html , July 22, 2016.

S. White, “Businesses Struggle to Hire Workers with Cloud Skills,” CIO, http://www.cio.com/article/3093453/cloud-computing/businesses-struggle-to-hire-workers-with-cloud-skills.html , July 8, 2016.

C. Ernst and D. Chrobot-Mason, Boundary Spanning Leadership: Six Practices for Solving Problems, Driving Innovation, and Transforming Organizations (New York, NY: McGraw-Hill, 2011).

H. Demirkan and J. Spohrer, “T-Shaped Innovators: Identifying the Right Talent to Support Service Innovation,” Research-Technology Management, 12–15, September–October, 2015.

M. Hanson, “IDEO CEO Tim Brown: T-Shaped Stars: The Backbone of IDEO’s Collaborative Culture,” Chief Executive Magazine, http://chiefexecutive.net/ideo-ceo-tim-brown-t-shaped-stars-the-backbone-of-ideoae%E2%84%A2s-collaborative-culture/ , January 21, 2010.

A. Boynton, “Are you an ‘I’ or a ‘T’? Forbes, http://www.forbes.com/sites/andyboynton/2011/10/18/are-you-an-i-or-a-t/#4daec562351b , October 18, 2011.

S. Ambler, “Generalizing Specialists: Improving your IT Career Skills,” Agile Modeling. www.agilemodeling.com/essays/generalizingspecialists.htm , 2014.

D. Morello, “The IT Professional Outlook: Where Will We Go From Here?” Gartner Report, https://www.ee.iitb.ac.in/∼hpc/.old_studs/hrishi_page/outlook/report.pdf , September 14, 2005.

F. Desai, “Transformation and Innovation Agendas Point to Need for Chief Digital Officers,” Forbes, http://www.forbes.com/sites/falgunidesai/2016/01/14/the-need-for-more-chief-digital-officers/#258d83392e07 , January 1, 2016.

T. Bourgeois, “One-in-Three Chief Digital Officers Bring General Management Skills to Job,” Chief Digital Officer, https://www.chiefdigitalofficer.net/one-in-three-cdos-bring-general-management-skills-to-job/ , December 23, 2015.

S. Olenski, “Does Your Brand Need a Chief Experience Officer?,” Forbes, http://www.forbes.com/sites/steveolenski/2015/10/24/does-your-brand-need-a-chief-experience-officer/#1023bb6d22a8 , October 24, 2015.

International Society of Service Innovation Professionals, “About ISSIP,” www.issip.org/about-issip/ , 2015.

C. Peters, P. Maglio, R. Badinelli, R. Harmon, R. Maull, J. Spohrer, T. Tuunanen, S. Vargo, J. Welser, H. Demirkan, T. Griffith, and Y. Moghaddam, “Emerging Digital Frontiers for Service Innovation,” Communications of the Association for Information Systems, 39 (1), 136–149, 2016.

M. Jones and F. Samalionis, “Radical Service Innovation: Strategies on the Frontiers of Service Design Demand a Blend of Creativity and Discipline,” Bloomberg Business Week,

http://www.bloomberg.com/news/articles/2008-10-20/radical-service-innovationbusinessweek-business-news-stock-market-and-financial-advice

, October 20, 2008.

Titel: The Service Science Foundation for Cloud Computing
verfasst von: Enrique Castro-Leon
Robert Harmon
Verlag: Apress
Buch: Cloud as a Service
Print ISBN: 978-1-4842-0104-6

Electronic ISBN: 978-1-4842-0103-9

Copyright-Jahr: 2016
DOI: https://doi.org/10.1007/978-1-4842-0103-9_2

Springer Professional

Abstract

Bitte loggen Sie sich ein, um Zugang zu Ihrer Lizenz zu erhalten.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Springer Professional "Technik"

Springer Professional "Wirtschaft"