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Erschienen in:
2009 | OriginalPaper | Buchkapitel
The Smell Sense
verfasst von : Bertil Hultén, Niklas Broweus, Marcus van Dijk
Erschienen in: Sensory Marketing
Verlag: Palgrave Macmillan UK
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This chapter argues for the importance of scents for firms as well as individuals. A number of different sense expressions are presented through which a smell experience can be accomplished. In addition, the meaning of scents for employees’ environment and health is discussed. Finally, Hotel Park Hyatt Vendôme in France is presented as an example of the brand as a smell experience.