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Erschienen in:
2023 | OriginalPaper | Buchkapitel
The Use of Events to Achieve Social Change: The Case of ILGA Portugal
verfasst von : Inês Santos, Inês Veiga Pereira, Carla Pereira, Diana Moreira, Sandra Santos
Erschienen in: Social Marketing and Sustainable Development Goals (SDGs)
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Abstract
This case study refers to ILGA Portugal. ILGA Portugal Association is the largest and oldest association fighting for equality and against discrimination of lesbian, gay, bisexual, trans and intersex people (LGBTI+), in Portugal.
Its main objective is to integrate the lesbian, gay, bisexual, trans, and intersex population into society through a broad programme of support in the social sphere that guarantees the improvement of their quality of life: through the fight against discrimination based on sexual orientation and gender identity, the promotion of citizenship, human rights, and gender equality. ILGA has a Communication Department, which is responsible for the management and development of existing communication supports, events and for social marketing campaigns.