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2010 | OriginalPaper | Buchkapitel

10. The Use of Focus Groups in Design Science Research

verfasst von : Monica Chiarini Tremblay, Alan R. Hevner, Donald J. Berndt

Erschienen in: Design Research in Information Systems

Verlag: Springer US

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Abstract

Focus groups to investigate new ideas are widely used in many research fields. The use of focus groups in design science research poses interesting opportunities and challenges. Traditional focus group methods must be adapted to meet two specific goals of design research. For the evaluation of an artifact design, exploratory focus groups (EFGs) study the artifact to propose improvements in the design. The results of the evaluation are used to refine the design and the cycle of build and evaluate using EFGs continues until the artifact is released for field test in the application environment. Then, the field test of the design artifact may employ confirmatory focus groups (CFGs) to establish the utility of the artifact in field use. Rigorous investigation of the artifact requires multiple CFGs to be run with opportunities for quantitative and qualitative data collection and analyses across the multiple CFGs. In this chapter, we discuss the adaptation of focus groups to design science research projects. We demonstrate the use of both EFGs and CFGs in a design research doctoral thesis in the health-care field.

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Vorheriges Kapitel Evaluation

Nächstes Kapitel Design and Creativity

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Titel: The Use of Focus Groups in Design Science Research
verfasst von: Monica Chiarini Tremblay
Alan R. Hevner
Donald J. Berndt
Verlag: Springer US
Buch: Design Research in Information Systems
Print ISBN: 978-1-4419-5652-1

Electronic ISBN: 978-1-4419-5653-8

Copyright-Jahr: 2010
DOI: https://doi.org/10.1007/978-1-4419-5653-8_10

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