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Erschienen in:
Analysing and Discovering Semantic Relations in Scholarly Data Kapitel lesen Erstes Kapitel lesen

2017 | OriginalPaper | Buchkapitel

The Use of Hashtags in the Promotion of Art Exhibitions

verfasst von : Marco Furini, Federica Mandreoli, Riccardo Martoglia, Manuela Montangero

Erschienen in: Digital Libraries and Archives

Verlag: Springer International Publishing

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Abstract

Hashtags are increasingly used to promote, foster and group conversations around specific topics. For example, the entertainment industry widely uses hashtags to increase interest around their products. In this paper, we analyze whether hashtags are effective in a niche scenario like the art exhibitions. The obtained results show very different behaviors and confused strategies: from museums that do not consider hashtags at all, to museums that create official hastags, but hardly mention them; from museums that create multiple hashtags for the same exhibition, to those that are very confused about hashtag usage. Furthermore, we discovered an interesting case, where a smart usage of hashtags stimulated the interest around art. Finally, we highlight few practical guidelines with behaviors to follow and to avoid; the guidelines might help promoting art exhibitions.

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Vorheriges Kapitel An Annotation Tool for a Digital Library System of Epidermal Data
Fußnoten
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Others are omitted due to lack of space, but no significative result has been elided.
 
2
We did not make a too big effort to find one, as we assume that users are not willing to do.
 
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Metadaten
Titel
The Use of Hashtags in the Promotion of Art Exhibitions
verfasst von
Marco Furini
Federica Mandreoli
Riccardo Martoglia
Manuela Montangero
Copyright-Jahr
2017
Buch
Digital Libraries and Archives

Print ISBN: 978-3-319-68129-0

Electronic ISBN: 978-3-319-68130-6

Copyright-Jahr: 2017

DOI
https://doi.org/10.1007/978-3-319-68130-6_15