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1996 | OriginalPaper | Buchkapitel

The Volkswagen World

A corporate manifesto for everyone

verfasst von : Peter Hartz

Erschienen in: The Company that Breathes

Verlag: Springer Berlin Heidelberg

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The Volkswagen World embraces a total of 240,000 people in 296 companies — all of them individuals who are dedicated to their work, and have their own personal expectations and family responsibilities. This is the company’s human capital. And it is important that they should be able to identify with their work and their company. To this end, Volkswagen has formulated a manifesto which applies throughout the Volkswagen World and is comprehensible in all languages. It constitutes a commitment covering all brands and regions. Top management throughout the Group has committed itself to the ideas contained in this summary of everything that the Volkswagen culture stands for. It is a crystallisation of what this global company believes in.

Metadaten
Titel
The Volkswagen World
verfasst von
Peter Hartz
Copyright-Jahr
1996
Verlag
Springer Berlin Heidelberg
DOI
https://doi.org/10.1007/978-3-642-80260-7_10

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