The World is Changing: Assets to Knowledge

The advent of electronic commerce is heralding a new world order for business. The traditional rules of competition that generations have become familiar with are having less and less relevance. A tide of technological, regulatory, geographic and political change has come about since the early 1990s. Scale can no longer be relied on to provide competitive advantage, many products and services are seen as commodities, new competitors are emerging from surprising places and with dedicated efforts are quickly winning market share, formal borders and barriers are being swept aside, customers have gone truly global in their aspirations, technology now makes possible what once was only dreams and there’s a virtual environment fast becoming reality.