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Erschienen in:
2019 | OriginalPaper | Buchkapitel
1. Their Own Worst Enemy
Why Innovation Fails in Established Organizations
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Abstract
Bringing new ideas from “eureka!” to a point where they are bringing value to people every day is hard. Doing so in established organizations, especially large ones, can be even harder. But why? Why is it not easier for people working in these large organizations—with scores of talented people, massive resources, and hundreds of years of experience—to breathe life into great new ideas? That is a question we have pondered for many years. Understanding the answer is key to successfully conquering the problem. So let’s begin our journey there.