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2017 | OriginalPaper | Buchkapitel

Tourism Intelligence and Visual Media Analytics for Destination Management Organizations

verfasst von : Arno Scharl, Lidjia Lalicic, Irem Önder

Erschienen in: Analytics in Smart Tourism Design

Verlag: Springer International Publishing

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Abstract

Understanding dynamic changes in tourist perceptions and analyzing user-generated content to assess the impact of campaigns and promotional activities are among the key questions facing many destination management organizations. Web intelligence platforms help to answer these questions, particularly when they are scalable enough to analyze and visualize Web-scale information flows in real time. This paper presents a tourism Web intelligence platform for acquiring and processing real-time streams of online content from Web sites and social media platforms, advanced methods to extract factual and affective knowledge from these sources, and interactive visualization techniques to explore topical trends and assess the impact of communication campaigns. The extracted knowledge is analyzed from a destination image perspective, incorporating Aaker’s dimensions of brand personality. The chapter highlights the importance of real-time analytics solutions for marketers to respond in a timely manner and adapt their positioning strategies.

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Vorheriges Kapitel Estimating the Effect of Online Consumer Reviews: An Application of Count Data Models

Nächstes Kapitel Online Travel Reviews: A Massive Paratextual Analysis

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Titel: Tourism Intelligence and Visual Media Analytics for Destination Management Organizations
verfasst von: Arno Scharl
Lidjia Lalicic
Irem Önder
Verlag: Springer International Publishing
Buch: Analytics in Smart Tourism Design
Print ISBN: 978-3-319-44262-4

Electronic ISBN: 978-3-319-44263-1

Copyright-Jahr: 2017
DOI: https://doi.org/10.1007/978-3-319-44263-1_10

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