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Erschienen in:
Estimation of Efficiency Change in the Czech Banking Sector Employing the Window Malmquist Approach Kapitel lesen Erstes Kapitel lesen

2017 | OriginalPaper | Buchkapitel

Towards a Theoretical Framework for Analysing Blogs as User-Generated Content

verfasst von : Riikka Makinen, Pekka Tuominen

Erschienen in: Financial Environment and Business Development

Verlag: Springer International Publishing

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Abstract

The purpose of this study is to create a theoretical framework for analysing blogs as user-generated content. The theoretical framework for this conceptual study is created from the motives of users for engaging in user-generated content and the outcomes of doing so. The motivations for consuming and participating in user-generated content are social aspects, information search, entertainment and inspiration, and economic incentives. The motivations for producing user-generated content are self-expression, social aspects, information dissemination, entertainment, and economic and professional incentives. Discussion practices form the basis for the outcomes of engaging in user-generated content. The discussion practices in the context of user-generated content are social networking, drawing inspiration, sharing knowledge, providing peer support, negotiating norms, and opposing values.

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Vorheriges Kapitel Doubts and Risks in the Buying and Purchasing Processes of Business Buyers
Nächstes Kapitel The Impact of Independence and Brand Personality on Brand Evaluations Among Biculturals
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Metadaten
Titel
Towards a Theoretical Framework for Analysing Blogs as User-Generated Content
verfasst von
Riikka Makinen
Pekka Tuominen
Copyright-Jahr
2017
Buch
Financial Environment and Business Development

Print ISBN: 978-3-319-39918-8

Electronic ISBN: 978-3-319-39919-5

Copyright-Jahr: 2017

DOI
https://doi.org/10.1007/978-3-319-39919-5_38