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Erschienen in:
2007 | OriginalPaper | Buchkapitel
Trends and issues in global business travel management
verfasst von : Gerd Otto-Rieke
Erschienen in: Trends and Issues in Global Tourism 2007
Verlag: Springer Berlin Heidelberg
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Following the successful start of Business Travel Days at the ITB Berlin in 2005, the Messe Berlin continued expanding the platform for business travel contacts at the 40th ITB Berlin. In 2006, the topic of business travel took on an even more prominent position in an extended congress and seminar program and stretched across all of the five trade fair days for the first time. Thus, in comparison to the previous year, the number of visitors at the Business Travel Days doubled and came to around 2,000 travel managers, business travel specialists and office managers. The participants readily embraced the training and seminar programs. In the meantime, the Business Travel Days have become an established and popular element at the ITB Berlin.