nach oben

Erschienen in:

2018 | OriginalPaper | Buchkapitel

10. Use of Computer Game as an Element of Social Campaign Focusing Attention on Reliability of Information in the Internet

verfasst von : Mariusz Borawski

Erschienen in: Problems, Methods and Tools in Experimental and Behavioral Economics

Verlag: Springer International Publishing

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config

KI-gestützte Suche

Aus

Abstract

The chapter presents an example of analysis of the game created for the purpose of social campaign, taking into consideration its playability and impact of the message included in the game. Methods of cognitive neuroscience were used for the analysis. The recording included what the player was looking at, the GSR signal and EEG, on the basis of which the Memorization Index was calculated. It allowed to specify, which parts of the game were boring, as well as what parts of the message in the game might have been remembered by the player.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 390 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Maschinenbau + Werkstoffe

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Vorheriges Kapitel Impact of Negative Emotions on Social Campaigns Effectiveness—Measuring Dilemmas

Nächstes Kapitel Application of the Survival Trees for Estimation of the Propensity to Accepting a Job and Resignation from the Labour Office Mediation by the Long-Term Unemployed People

Brown SJ, Lieberman DA, Gemeny BA et al (1997) Educational video game for juvenile diabetes: results of a controlled trial. Med Inform (Lond) 22:77–89. https://doi.org/10.3109/14639239709089835CrossRef

Buller MK, Kane IL, Dunn AL et al (2009) Marketing fruit and vegetable intake with interactive games on the internet. Soc Mark Q 15:136–154. https://doi.org/10.1080/15245000903038316CrossRef

Desjardins J (2017) The history and evolution of the video games market. http://www.visualcapitalist.com/history-video-games-market/. Accessed 10 Dec 2017

Dias M, Agante L (2011) Can advergames boost children’s healthier eating habits? A comparison between healthy and non-healthy food. J Consum Behav 10:152–160. https://doi.org/10.1002/cb.359CrossRef

DNP Fat Burner (n.d.) DNP fat buner. http://dnpfatburner.com/. Accessed 3 July 2018

EpicGames (2017) Unreal engine. https://www.unrealengine.com. Accessed 10 Dec 2017

Godot Engine (2017) Godot. https://godotengine.org/. Accessed 10 Dec 2017

Hyman P (2007) Burger King has it their way with advergame sales. Hollywood Report

Ipsos (2014) #jestemgraczem. Ipsos, Polska

Jorgensen AH (2009) Context and driving forces in the development of the early computer game Nimbi. IEEE Ann Hist Comput 31:44–53CrossRef

Microsoft Game Studios, Remedy Entertainment (2010) Alan Wake. http://www.alanwake.com. Accessed 12 Dec 2017

Mulcahy R, Russell-Bennett R, Rundle-Thiele S (2015) Electronic games: can they create value for the moderate drinking brand? J Soc Mark 5:258–278. https://doi.org/10.1108/JSOCM-06-2014-0043CrossRef

Nourish Interactive (2017) Kevin’s build-a-meal Game. http://www.nourishinteractive.com/kids/healthy-games/6-kevins-build-a-meal-game-balanced-meals. Accessed 6 Dec 2017

Oglaszamy24 (n.d.) Darmowe ogłoszenia. http://www.oglaszamy24.pl/szukaj/ogloszenia/tabletki-z-larwami-tasiemca. Accessed 3 Jul 2018

Peckham J (2015) Well of course every character in Uncharted 4 uses a Sony Xperia Z5. https://www.techradar.com/news/phone-and-communications/mobile-phones/well-of-course-every-character-in-uncharted-4-uses-a-sony-xperia-z5-1310986. Accessed 11 Dec 2017

Pempek TA, Calvert SL (2009) Tipping the balance: Use of advergames to promote consumption of nutritious foods and beverages by low-income african american children. Arch Pediatr Adolesc Med 163:633–637. https://doi.org/10.1001/archpediatrics.2009.71CrossRef

Russell-Bennett R, Leo C, Rundle-Thiele S, Drennan J (2016) A hierarchy-of-effects approach to designing a social marketing game. J Nonprofit Public Sect Mark 28:105–128. https://doi.org/10.1080/10495142.2014.988081CrossRef

Statista (2017) Video games advertising spending worldwide from 2010 to 2020 (in billion U.S. dollars). https://www.statista.com/statistics/238140/global-video-games-advertising-revenue/. Accessed 5 Dec 2017

The Motion Monkey (2017) UK advergame design & development. https://www.themotionmonkey.co.uk/advergames/. Accessed 6 Dec 2017

United Nations World Food Programme (2017) Food force. https://web.archive.org/web/20050605073447/http://www.food-force.com. Accessed 12 Jun 2017

Unity Technologies (2017) Unity. https://unity3d.com/. Accessed 10 Dec 2017

U.S. Army (2017) America’s army. https://www.americasarmy.com/. Accessed 12 Jun 2017

Vecchiato G, Maglione AG, Cherubino P et al (2014) Neurophysiological tools to investigate consumer’s gender differences during the observation of TV commercials, computational and mathematical methods in medicine. Comput Math Methods Med, 1–12

Yam A, Russell-Bennett R, Foth M, Mulcahy R (2017) How does serious m-game technology encourage low-income households to perform socially-responsible behaviors? Psychol Mark 34:394–409. https://doi.org/10.1002/mar.20996CrossRef

Yenigun S (2012) Presidential campaigns rock the gamer vote. https://www.npr.org/2012/10/01/162103528/presidential-campaigns-rock-the-gamer-vote. Accessed 10 Dec 2017

Zyraffa (2017) Segregowanie śmieci. http://www.zyraffa.pl/ekologia/kat/Gry/smieci. Accessed 6 Dec 2017

Titel: Use of Computer Game as an Element of Social Campaign Focusing Attention on Reliability of Information in the Internet
verfasst von: Mariusz Borawski
Verlag: Springer International Publishing
Buch: Problems, Methods and Tools in Experimental and Behavioral Economics
Print ISBN: 978-3-319-99186-3

Electronic ISBN: 978-3-319-99187-0

Copyright-Jahr: 2018
DOI: https://doi.org/10.1007/978-3-319-99187-0_10

Springer Professional

Abstract

Bitte loggen Sie sich ein, um Zugang zu Ihrer Lizenz zu erhalten.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Springer Professional "Technik"

Springer Professional "Wirtschaft"

Premium Partner