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AI & SOCIETY
Erschienen in: AI & SOCIETY 4/2012

01.11.2012 | Open Forum

Using bill boards as medium of communication, projection, and expression of African cultural values: the case of Ghanaian “sign boards”

verfasst von: Michael Baffoe, Lewis Asimeng-Boahene

Erschienen in: AI & SOCIETY | Ausgabe 4/2012

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Abstract

The function of any sign is to communicate the information written on it. Bill boards are well-established media of communication used to convey a broad range of different kinds of messages. The purpose of this study was to provide a deeper understanding of how bill boards are used to project and express cultural values in Africa. Using content analysis, this study compiled and analyzed written signs (words) on selected storefronts, buses, cars, homes, and businesses in Ghana, West Africa. Relevant conclusions and implications of the findings were drawn from the analysis projecting and expressing African (Ghanaian) cultural heritage and values.
Vorheriger Artikel Erratum to: Toward a comparative theory of agents
Nächster Artikel Governing industrial organizations through cognitive machines

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Metadaten
Titel
Using bill boards as medium of communication, projection, and expression of African cultural values: the case of Ghanaian “sign boards”
verfasst von
Michael Baffoe
Lewis Asimeng-Boahene
Publikationsdatum
01.11.2012
Verlag
Springer-Verlag
Erschienen in
AI & SOCIETY / Ausgabe 4/2012
Print ISSN: 0951-5666
Elektronische ISSN: 1435-5655
DOI
https://doi.org/10.1007/s00146-011-0322-x

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