Using Effect Size in Evaluating Academic Engagement and Motivation in a Private Business School

This research analyses student engagement and motivation data gathered from a UK-based private business university and multiple European public universities. The data was obtained using an Internet-based generic expert system called Evolute. In this research, the self-evaluation results from 40 undergraduate business school students were subjected to comparison analysis using an effect size described by Cohen’s d-values. Using the effect size in the analysis helps to easily identify the areas or the specific items where the benchmarked university is doing well compared to others, as well as to find out the areas or items that could be subjected for improvement. According to the results, the benchmarked institution scored higher mean values in 95% of statements than all the other cases conducted with the instrument at public universities.