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2019 | OriginalPaper | Buchkapitel

5. Visual Methods for Political Communication Research: Modes and Affordances

verfasst von : Luc Pauwels

Erschienen in: Visual Political Communication

Verlag: Springer International Publishing

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Abstract

The field of political communication with its significant visual dimension and diverse use of both traditional and new media is particularly suited to be disclosed by a variety of visual approaches. This chapter takes a broad view on the visual dimensions of political phenomena whether or not they are pre-mediated into visual artifacts. It seeks to provide a systematic overview of different resources, methods, techniques, and technologies to capture, analyze, and communicate aspects and insights of visual political communication, thereby each time clearly specifying their specific affordances and limitations. While collecting and analyzing existing visual political communication products will be discussed, both in the offline and online world, the main focus in this chapter is on methods and techniques to produce new visual data and on ways to communicate findings and insights in the domain of visual political communication in a more visual, multimodal, and expressive way.

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Titel: Visual Methods for Political Communication Research: Modes and Affordances
verfasst von: Luc Pauwels
Verlag: Springer International Publishing
Buch: Visual Political Communication
Print ISBN: 978-3-030-18728-6

Electronic ISBN: 978-3-030-18729-3

Copyright-Jahr: 2019
DOI: https://doi.org/10.1007/978-3-030-18729-3_5