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Erschienen in:
2019 | OriginalPaper | Buchkapitel
1. Welcome to R
verfasst von : Chris Chapman, Elea McDonnell Feit
Erschienen in: R For Marketing Research and Analytics
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Abstract
As a marketing analyst, you have no doubt heard of R. You may have tried R and become frustrated and confused, after which you returned to other tools that are “good enough.” You may know that R uses a command line and dislike that. Or you may be convinced of R’s advantages for experts but worry that you don’t have time to learn or use it.