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Erschienen in:
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2022 | OriginalPaper | Buchkapitel

1. Why Should Strategy Be Guided by Personal Values?

verfasst von : Scott Lichtenstein, Malcolm Higgs

Erschienen in: Strategy through Personal Values

Verlag: Springer International Publishing

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Abstract

This chapter provides a context for a behavioural approach to strategy and the pivotal role of personal values in strategy formulation and implementation. The aim is to provide a brief overview of the topic, highlight its unique contribution to strategy and introduce the strategy-as values-congruence approach. In answering the question of why the strategy should be personal values-guided, the chapter offers an alternative to the rational and deterministic schools of strategy which have been debunked by managers and strategists’ cognitive limitations. Moreover, by introducing and discussing personal values-guided strategy, the understanding and practice of strategy can be enhanced. We provide an example to illustrate its relevance and why a personal values-based guidance system matters even more in a volatile, uncertain, complex and ambiguous trading environment.

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Nächstes Kapitel Personal Values and Strategic Choice
Fußnoten
1
Spoiler alert: the computer simulations simulated diversions to LaGuardia and to Teterboro airport with both resulting in crashes.
 
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Metadaten
Titel
Why Should Strategy Be Guided by Personal Values?
verfasst von
Scott Lichtenstein
Malcolm Higgs
Copyright-Jahr
2022
Buch
Strategy through Personal Values

Print ISBN: 978-3-030-88268-6

Electronic ISBN: 978-3-030-88269-3

Copyright-Jahr: 2022

DOI
https://doi.org/10.1007/978-3-030-88269-3_1

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