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Erschienen in:
Discovering the Unfindable: The Tension Between Findability and Discoverability in a Bookshop Designed for Serendipity Kapitel lesen Erstes Kapitel lesen

2019 | OriginalPaper | Buchkapitel

“Why Would You Buy from a Stranger?” Understanding Saudi Citizens’ Motivations and Challenges in Social Commerce

verfasst von : Aisha Ahmed AlArfaj, Ellis Solaiman, Lindsay Marshall

Erschienen in: Human-Computer Interaction – INTERACT 2019

Verlag: Springer International Publishing

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Abstract

Consumers in many countries like the Kingdom of Saudi Arabia (KSA) are increasingly turning to social media platforms like Instagram and WhatsApp to buy and sell products and services. Commercial activities within these platforms are increasing in popularity because of important qualities they provide, such as convenience of use, social aspects, and the variety of the types of products available. Using social media in this way has become popular, even though social platforms lack support for conducting e-commerce. In our study, we aim to understand this new trend, to investigate the needs of social media consumers within KSA, and to investigate how social platforms can be better designed to meet those needs. Using data collected through interviews with 26 social media users, we discuss and propose design directions and trust mechanisms for supporting commercial activity within social media platforms with the aim of improving user experience and increasing user acceptance.

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Metadaten
Titel
“Why Would You Buy from a Stranger?” Understanding Saudi Citizens’ Motivations and Challenges in Social Commerce
verfasst von
Aisha Ahmed AlArfaj
Ellis Solaiman
Lindsay Marshall
Copyright-Jahr
2019
Buch
Human-Computer Interaction – INTERACT 2019

Print ISBN: 978-3-030-29383-3

Electronic ISBN: 978-3-030-29384-0

Copyright-Jahr: 2019

DOI
https://doi.org/10.1007/978-3-030-29384-0_43

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