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2021 | OriginalPaper | Buchkapitel

2. Wings

verfasst von : Harold L. Vogel

Erschienen in: Travel Industry Economics

Verlag: Springer International Publishing

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Abstract

This chapter reviews the history, economics terminology, accounting, and marketing aspects that affect the global airline business. It shows how important technology and marketing investments shape the competitive playing field and why running a modern aviation enterprise is so capital intensive, complex, and sensitive to overall economic conditions. It also provides balance sheet guidelines that can be applied to financial analysis of all travel and tourism companies.

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Vorheriges Kapitel Economic Perspectives

Nächstes Kapitel Water and Wheels

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Titel: Wings
verfasst von: Harold L. Vogel
Verlag: Springer International Publishing
Buch: Travel Industry Economics
Print ISBN: 978-3-030-63350-9

Electronic ISBN: 978-3-030-63351-6

Copyright-Jahr: 2021
DOI: https://doi.org/10.1007/978-3-030-63351-6_2

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