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Erschienen in:
2015 | OriginalPaper | Buchkapitel
Winning the “Hearts and Minds” of Stakeholders
verfasst von : Peter Verhezen
Erschienen in: The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value
Verlag: Palgrave Macmillan UK
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Managing corporate reputation requires boards and top management to assume different perspectives, and to focus on a number of objectives that are well beyond mere profit maximization. Internal drivers of values, beliefs, purpose and organizational culture are an effective counterforce to behavior that only seeks short-term profitability at all costs. Reputation risk management aims at increasing the odds of good outcomes and reducing the odds of bad outcomes. Good reputation management relies not only on vigilance and staying informed, but also on a readiness to respond quickly and effectively to challenges or perceived problems as and when they arise.