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Erschienen in:
Evaluation of Online Consulting Using Co-browsing: What Factors Are Related to Good User Experience? Kapitel lesen Erstes Kapitel lesen

2020 | OriginalPaper | Buchkapitel

Young Chinese Users’ Perception of Passenger Car Form in Front Quarter View Analyzed with Quantitative and Qualitative Methods

verfasst von : Chunrong Liu, Kui Gao

Erschienen in: Advances in Usability and User Experience

Verlag: Springer International Publishing

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Abstract

The characteristics of young Chinese users’ perception of passenger car form in front quarter view are investigated to explore their morphological awareness. Based on users’ judgement on similarity between passenger car forms in front quarter view, the distribution and form change of 109 form samples in the perceptual map are analyzed. The findings show that (1) the characteristics of young Chinese users’ perception can be mapped by dimension reduction onto the horizontal and vertical dimensions in the two-dimensional perceptual space; and (2) users’ perception of and evaluation on form differences can be interpreted by three types of form features, including eight local features in front view, two local features in side view, and two overall transitional features between front face and side body.

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Metadaten
Titel
Young Chinese Users’ Perception of Passenger Car Form in Front Quarter View Analyzed with Quantitative and Qualitative Methods
verfasst von
Chunrong Liu
Kui Gao
Copyright-Jahr
2020
Buch
Advances in Usability and User Experience

Print ISBN: 978-3-030-19134-4

Electronic ISBN: 978-3-030-19135-1

Copyright-Jahr: 2020

DOI
https://doi.org/10.1007/978-3-030-19135-1_64

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