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Erschienen in:
2014 | OriginalPaper | Buchkapitel
4. Your iOS App Is Your Most Powerful Marketing Tool
verfasst von : Taylor Pierce, Dave Wooldridge
Erschienen in: The Business of iOS App Development
Verlag: Apress
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Abstract
There are many factors that contribute to a successful launch and life of an app. Factors such as your app icon and screenshots are among the most important visual elements that users see in the App Store. Just like with any business, a bad first impression can cost you sales and invite negative reviews, so fine-tuning your app’s design is a critical component to success. In this chapter, I’ll go through the process of getting your app off the ground by prototyping. I’ll also go over creating a great user experience with an intuitive UI and eye-catching icons, as well as designing for multiple iOS devices. I’ll provide useful tips for all of these topics throughout the chapter.