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Erschienen in:
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2019 | OriginalPaper | Buchkapitel

A Business Model Perspective on Innovation Susceptibility

Business Model Innovation Levers as a Tool for Systematic Ideation

verfasst von : Kirstin E. Bosbach, Jan F. Tesch, Uwe C. M. Kirschner

Erschienen in: Business Model Innovation in the Era of the Internet of Things

Verlag: Springer International Publishing

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Abstract

Companies nowadays face continuous changes in markets and business logics as consequence of far-reaching technological developments. Viable business models need to be designed as prerequisite of economic success. In history, companies struggled to recognize shifts in the business logic as relevant business potentials. In dynamic environments one key question for companies is how to secure future success. Companies need to be able to recognize and evaluate drivers for change that affect the business model from a strategic perspective and act upon them. This paper provides a practical approach that allows for a better identification and interpretation of innovation potential as business opportunities. A methodology for a more advanced systematization of an early business model innovation phase is introduced. The methodology has been applied and validated in a number of industrial projects and, in this paper, will be illustrated on a simplified case study.

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Vorheriges Kapitel The Business Model Pattern Database: A Tool for Systematic BMI
Nächstes Kapitel Profit Driving Patterns for Digital Business Models
Fußnoten
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Metadaten
Titel
A Business Model Perspective on Innovation Susceptibility
verfasst von
Kirstin E. Bosbach
Jan F. Tesch
Uwe C. M. Kirschner
Copyright-Jahr
2019
Buch
Business Model Innovation in the Era of the Internet of Things

Print ISBN: 978-3-319-98722-4

Electronic ISBN: 978-3-319-98723-1

Copyright-Jahr: 2019

DOI
https://doi.org/10.1007/978-3-319-98723-1_6

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