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Erschienen in:
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2018 | OriginalPaper | Buchkapitel

A Conceptual Model Proposal for Characterizing Discount and Outlet Platforms Adoption

verfasst von : Carlos Peixoto, José Martins, Ramiro Gonçalves, Frederico Branco, Manuel Au-Yong-Oliveira

Erschienen in: Trends and Advances in Information Systems and Technologies

Verlag: Springer International Publishing

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Abstract

The importance of e-commerce continues to grow in retail, providing companies with a critical tool to improve marketing and commercial strategies. In this context, understanding the distribution channels and the new business models becomes a fundamental issue for both researchers and business managers. This paper has two priority objectives. First is the accomplishment of a specific recent literature review survey on the theme of e-commerce platforms adoption that will support the next step. Second is to propose an adoption model that characterizes Discount and Outlet Platforms (DOP) adoption. The last contribution is distributed in the form of practical and theoretical implications, as well as future lines of action for possible investigations.

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Vorheriges Kapitel A Conceptual Research Model Proposal of Digital Marketing Adoption and Impact on Low Density Tourism Regions
Nächstes Kapitel IoT Semantic Modeling Using the GWE (Generalized World Entities) Paradigm
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Metadaten
Titel
A Conceptual Model Proposal for Characterizing Discount and Outlet Platforms Adoption
verfasst von
Carlos Peixoto
José Martins
Ramiro Gonçalves
Frederico Branco
Manuel Au-Yong-Oliveira
Copyright-Jahr
2018
Verlag
Springer International Publishing
Buch
Trends and Advances in Information Systems and Technologies

Print ISBN: 978-3-319-77702-3

Electronic ISBN: 978-3-319-77703-0

Copyright-Jahr: 2018

DOI
https://doi.org/10.1007/978-3-319-77703-0_53

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