Skip to main content
Fachgebiete
Automobil + Motoren Bauwesen + Immobilien Business IT + Informatik Elektrotechnik + Elektronik Energie + Nachhaltigkeit Finance + Banking Management + Führung Marketing + Vertrieb Maschinenbau + Werkstoffe Versicherung + Risiko
DE
EN
Themenseiten
Organisationspsychologie Projektmanagement Marketing Smart Manufacturing
Bücher
Zeitschriften
Weitere Formate
Podcasts Webinare Technik Webinare Wirtschaft Kongresse Veranstaltungskalender Awards
Jetzt Einzelzugang starten
Zugang für Unternehmen
Referenzkunden
MTZ-Fachkongress

Antriebe und Energiesysteme von morgen


Austausch von Automobil- und Energiewirtschaft

Am 14./15. Mai geht es in Chemnitz um die Mobilitätswende durch Elektro- und Wasserstofffahrzeuge.
Erweiterte Suche
Anmelden
nach oben
Erschienen in:
A Comparison of Small Area Estimation and Kriging in Estimating Rainfall in Sri Lanka Kapitel lesen Erstes Kapitel lesen

2018 | OriginalPaper | Buchkapitel

A Conceptual Research Model Proposal of Digital Marketing Adoption and Impact on Low Density Tourism Regions

verfasst von : Filipa Jorge, Mário Sérgio Teixeira, Ricardo Jorge Correia, Ramiro Gonçalves, José Martins, Maximino Bessa

Erschienen in: Trends and Advances in Information Systems and Technologies

Verlag: Springer International Publishing

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

Abstract

Nowadays, tourism faces the technology progress challenge. Tourists are changing the way they search for information and the way they buy tourism products and services. Therefore, becomes important to analyze the influence of relevant digital marketing tools on low density tourism regions success, measured through destination image, tourists’ satisfaction and loyalty. The main aim of this article is to demonstrate the theoretical support of a model about the impact of digital marketing tools technologies on low density tourism region. To achieve this purpose, a literature review will be used as a methodological basis. This study also intends to contribute to the scientific debate through the improvement of knowledge in digital marketing tools applied to tourism and for this industry stakeholders.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Jetzt informieren
Vorheriges Kapitel Towards a Mathematical Knowledge Management System: Ontology to Model Linear Equations
Nächstes Kapitel A Conceptual Model Proposal for Characterizing Discount and Outlet Platforms Adoption
Literatur
1.
Chen, J., Teng, L., Yu, Y., Yu, X.: The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational in fluence. J. Bus. Res. 69, 467–475 (2016)CrossRef
2.
Buhalis, D., Law, R.: Progress in information technology and tourism management: 20 years on and 10 years after the Internet-The state of eTourism research. Tour. Manage. 29(4), 609–623 (2008)CrossRef
3.
Castañeda, J.A., Frías, D.M., Rodríguez, M.A.: Antecedents of internet acceptance and use as an information source by tourists. Online Inf. Rev. 33(3), 548–567 (2009)CrossRef
4.
Ukpabi, D.C., Karjaluoto, H.: Consumers’ acceptance of information and communications technology in tourism: a review. Telemat. Inform. 34(5), 618–644 (2017)CrossRef
5.
Manarte, N., Teixeira, M.S.: e-Marketing. In: Cruz-Cunha, M.M., Varajao, J. (eds.) Innovations in SMEs and Conducting e-Business: Technologies, Trends and Solutions, pp. 187–203. IGI Global, Hershey (2011)CrossRef
6.
Sousa, S., Teixeira, M.S., Gonçalves, R.: A aplicação do e-marketing em empresas de uma região ultraperiférica - região autónoma da madeira. RISTI Rev. Iber. Sist. e Tecnol. Inf. 7(1), 17–32 (2011)
7.
Semerádová, T., Vávrová, J.N.: Using a systemic approach to assess Internet marketing communication within hospitality industry. Tour. Manage. Perspect. 20, 276–289 (2016)CrossRef
8.
Wu, C.W.: Destination loyalty modeling of the global tourism. J. Bus. Res. 69(6), 2213–2219 (2016)CrossRef
9.
Zhang, H., Fu, X., Cai, L.A., Lu, L.: Destination image and tourist loyalty: a meta-analysis. Tour. Manage. 40, 213–223 (2014)CrossRef
10.
Martins, J., Gonçalves, R., Branco, F., Barbosa, L., Melo, M., Bessa, M.: A multisensory virtual experience model for thematic tourism: a port wine tourism application proposal. J. Destin. Mark. Manage. 6(2), 103–109 (2017)
11.
Kah, J.A., Lee, C.K., Chung, N., Wiley, J.: Evaluating travel website motivational communication using a structural equation modelling approach. Int. J. Tour. Res. 12(6), 787–802 (2010)CrossRef
12.
Mandal, S., Roy, S., Raju, A.G.: Exploring the role of website attractiveness in travel and tourism: empirical evidence from the tourism industry in India. Tour. Plan. Dev. 14(1), 110–134 (2017)CrossRef
13.
Ladhari, R., Michaud, M.: eWOM effects on hotel booking intentions, attitudes, trust, and website perceptions. Int. J. Hosp. Manage. 46, 36–45 (2015)CrossRef
14.
Jeong, C., Holland, S., Jun, S.H., Gibson, H.: Enhancing destination image through travel website information. Int. J. Tour. Res. 14(1), 16–27 (2012)CrossRef
15.
Rodríguez-Molina, M.A., Frías-Jamilena, D.M., Castañeda-García, J.A.: The contribution of website design to the generation of tourist destination image: the moderating effect of involvement. Tour. Manage. 47, 303–317 (2015)CrossRef
16.
Sun, S., Ka, D., Fong, C., Law, R., He, S.: An updated comprehensive review of website evaluation studies in hospitality and tourism. Int. J. Contemp. Hosp. Manage. 29(1), 355–373 (2017)CrossRef
17.
Filieri, R., Alguezaui, S., McLeay, F.: Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth. Tour. Manage. 51, 174–185 (2015)CrossRef
18.
Jalilvand, M.R., Samiei, N., Dini, B., Manzari, P.Y.: Examining the structural relationships of electronic word of mouth, destination image, tourist attitude toward destination and travel intention: an integrated approach. J. Destin. Mark. Manage. 1(1–2), 134–143 (2012)
19.
Abubakar, A.M., Ilkan, M.: Impact of online WOM on destination trust and intention to travel: a medical tourism perspective. J. Destin. Mark. Manage. 5(3), 192–201 (2016)
20.
Dellarocas, C.: The digitization of word of mouth: promise and challenges of online feedback mechanisms. Manage. Sci. 49(10), 1407–1424 (2003)CrossRef
21.
Leung, D., Law, R., van Hoof, H., Buhalis, D.: Social media in tourism and hospitality: a literature review. J. Travel Tour. Mark. 30(1–2), 3–22 (2013)CrossRef
22.
Zeng, B., Gerritsen, R.: What do we know about social media in tourism? A review. Tour. Manage. Perspect. 10, 27–36 (2014)CrossRef
23.
Balaji, M.S., Khong, K.W., Chong, A.Y.L.: Determinants of negative word-of-mouth communication using social networking sites. Inf. Manage. 53(4), 528–540 (2016)CrossRef
24.
Hajli, N., Lin, X., Featherman, M., Wang, Y.: Social word of mouth: how trust develops in the market. Int. J. Mark. Res. 56(5), 387–404 (2014)CrossRef
25.
Reimers, V., Chao, C.W., Gorman, S.: Permission email marketing and its influence on online shopping. Asia Pac. J. Mark. Logist. 28(2), 308–322 (2016)CrossRef
26.
Chaffey, D.: Applying organisational capability models to assess the maturity of digital-marketing governance. J. Mark. Manage. 26(3–4), 187–196 (2010)CrossRef
27.
Merisavo, M., Raulas, M.: The impact of e-mail marketing on brand loyalty. J. Prod. Brand Manage. 13(7), 498–505 (2004)CrossRef
28.
Moustakas, E., Ranganathan, C., Duquenoy, P.: E-mail marketing at the crossroads: a stakeholder analysis of unsolicited commercial e-mail (spam). Internet Res. 16(1), 38–52 (2006)CrossRef
29.
No, E., Kim, J.K.: Determinants of the adoption for travel information on smartphone. Int. J. Tour. Res. 16(6), 534–545 (2014)CrossRef
30.
Hur, K., Kim, T.T., Karatepe, O.M., Lee, G.: An exploration of the factors influencing social media continuance usage and information sharing intentions among Korean travellers. Tour. Manage. 63, 170–178 (2017)CrossRef
31.
French, A.M., Luo, X.R., Bose, R.: Toward a holistic understanding of continued use of social networking tourism: a mixed-methods approach. Inf. Manage. 54, 802–813 (2017)CrossRef
32.
Fang, J., Zhao, Z., Wen, C., Wang, R.: Design and performance attributes driving mobile travel application engagement. Int. J. Inf. Manage. 37(4), 269–283 (2017)CrossRef
33.
Fong, L.H.N., Lam, L.W., Law, R.: How locus of control shapes intention to reuse mobile apps for making hotel reservations: Evidence from chinese consumers. Tour. Manage. 61, 331–342 (2017)CrossRef
34.
Lin, H.F., Chen, C.H.: Combining the technology acceptance model and uses and gratifications theory to examine the usage behavior of an augmented reality tour-sharing application. Symmetry 9(7), 113 (2017)CrossRef
35.
Herrero, Á., San Martín, H.: Garcia-De los Salmones, M.M: Explaining the adoption of social networks sites for sharing user-generated content: a revision of the UTAUT2. Comput. Hum. Behav. 71, 209–217 (2017)CrossRef
36.
Balouchi, M., Aziz, Y.A., Hasangholipour, T., Khanlari, A., Rahman, A.A., Raja-Yusof, R.N.: Explaining and predicting online tourists’ behavioural intention in accepting consumer generated contents. J. Hosp. Tour. Technol. 8(2), 168–189 (2017)CrossRef
37.
Koch, S., Tritscher, F.: Social media in the airline industry: acceptance of social seating. J. Hosp. Tour. Technol. 8(2), 256–279 (2017)CrossRef
38.
Crompton, J.L.: An assessment of the image of mexico as a vacation destination and the influence of geographical location upon that image. J. Travel Res. 17(4), 18–23 (1979)CrossRef
39.
Martín-Santana, J.D., Beerli-Palacio, A., Nazzareno, P.A.: Antecedents and consequences of destination image gap. Ann. Tour. Res. 62, 13–25 (2017)CrossRef
40.
Lowry, P.B., Vance, A., Moody, G., Beckman, B., Read, A.: Explaining and predicting the impact of branding alliances and web site quality on initial consumer trust of e-commerce web sites. J. Manage. Inf. Syst. 24(4), 199–224 (2008)CrossRef
41.
Huang, S., Ku, H.: Brand image management for nonprofit organizations: exploring the relationships between websites, brand images and donations. J. Electron. Commer. Res. 17(1), 80–96 (2016)
42.
Doosti, S., Jalilvand, M.R., Asadi, A., Pool, J.K., Mehrani, P.: Analyzing the influence of electronic word of mouth on visit intention: the mediating role of tourists’ attitude and city image. Int. J. Tour. Cities 2(2), 137–148 (2016)CrossRef
43.
Prayogo, R.R., Ketaren, F.L.S., Hati, R.M.: Electronic word of mouth, destination image, and satisfaction toward visit intention: an emperical study in Malioboro Street, Yogyakarta. Adv. Soc. Sci. Educ. Humanit. Res. 81, 209–218 (2017)
44.
Kim, S.E., Lee, K.Y., Shin, S.I., Yang, S.B.: Effects of tourism information quality in social media on destination image formation: the case of Sina Weibo. Inf. Manage. 54(6), 687–702 (2017)CrossRef
45.
Gomes, J., Montenegro, M.: Profile of female tourists visiting Porto and North of Portugal. Worldw. Hosp. Tour. Themes 8(6), 677–690 (2016)CrossRef
46.
Llodrà-Riera, I., Martínez-Ruiz, M.P., Jiménez-Zarco, A.I., Izquierdo-Yusta, A.: A multidimensional analysis of the information sources construct and its relevance for destination image formation. Tour. Manage. 48, 319–328 (2015)CrossRef
47.
Xia, M., Zhang, Y., Zhang, C.: A TAM-based approach to explore the effect of online experience on destination image: a smartphone user’s perspective. J. Destin. Mark. Manage., 1–12 (2017, In Press)
48.
Blasco-Arcas, L., Hernandez-Ortega, B.I., Jimenez-Martinez, J.: Engagement platforms: the role of emotions to foster customer engagement and brand image in interactive media. J. Serv. Theory Pract. 26(5), 559–589 (2016)CrossRef
49.
Drengner, J., Gaus, H., Jahn, S.: Does flow influence the brand image in event marketing? J. Advert. Res. 48(1), 138–147 (2008)CrossRef
50.
Prayag, G., Hosany, S., Muskat, B., Chiappa, G.D.: Understanding the relationships between tourists’ emotional experiences, perceived overall image, satisfaction, and intention to recommend. J. Travel Res. 56(1), 41–54 (2017)CrossRef
51.
Huang, S., Weiler, B., Assaker, G.: Effects of interpretive guiding outcomes on tourist satisfaction and behavioral intention. J. Travel Res. 54(3), 344–358 (2015)CrossRef
52.
del Bosque, I.R., San Martín, H.: Tourist satisfaction a cognitive-affective model. Ann. Tour. Res. 35(2), 551–573 (2008)CrossRef
53.
Lee, Y.K., Back, K.J., Kim, J.Y.: Family restaurant brand personality and its impact on customer’s eMotion, satisfaction, and brand loyalty. J. Hosp. Tour. Res. 33(3), 305–328 (2009)CrossRef
54.
Song, J., Qu, H.: The mediating role of consumption emotions. Int. J. Hosp. Manage. 66, 66–76 (2017)CrossRef
55.
Bigné-Alcañiz, E., Ruiz-Mafé, C., Aldás-Manzano, J., Sanz-Blas, S.: Influence of online shopping information dependency and innovativeness on internet shopping adoption. Online Inf. Rev. 32(5), 648–667 (2008)CrossRef
56.
Bigné, J.E., Andreu, L., Gnoth, J.: The theme park experience: an analysis of pleasure, arousal and satisfaction. Tour. Manage. 26(6), 833–844 (2005)CrossRef
57.
Chi, C.G.Q., Qu, H.: Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: an integrated approach. Tour. Manage. 29(4), 624–636 (2008)CrossRef
58.
Prayag, G., Ryan, C.: Antecedents of Tourists’ loyalty to Mauritius. J. Travel Res. 51(3), 342–356 (2012)CrossRef
59.
Beerli, A., Martín, J.D.: Tourists’ characteristics and the perceived image of tourist destinations: a quantitative analysis - a case study of Lanzarote, Spain. Tour. Manage. 25(5), 623–636 (2004)CrossRef
60.
Han, H., Kiatkawsin, K., Jung, H., Kim, W.: The role of wellness spa tourism performance in building destination loyalty: the case of Thailand. J. Travel Tour. Mark., 1–16 (2017)
61.
Forgas-Coll, S., Palau-Saumell, R., Sánchez-García, J., Callarisa-Fiol, L.J.: Urban destination loyalty drivers and cross-national moderator effects: The case of Barcelona. Tour. Manage. 33(6), 1309–1320 (2012)CrossRef
62.
Dix, S., Jamieson, K., Shimul, A.S.: SMS advertising the Hallyu way: drivers, acceptance and intention to receive. Asia Pac. J. Mark. Logist. 28(2), 366–380 (2016)CrossRef
63.
Ismail, A.R.: The influence of perceived social media marketing activities on brand loyalty. Asia Pac. J. Mark. Logist. 29(1), 129–144 (2017)CrossRef
64.
Baena, V.: Online and mobile marketing strategies as drivers of brand love in sports teams: findings from Real Madrid. Int. J. Sport. Mark. Spons. 17(3), 202–218 (2016). 2(5), 99–110 (2016)
Metadaten
Titel
A Conceptual Research Model Proposal of Digital Marketing Adoption and Impact on Low Density Tourism Regions
verfasst von
Filipa Jorge
Mário Sérgio Teixeira
Ricardo Jorge Correia
Ramiro Gonçalves
José Martins
Maximino Bessa
Copyright-Jahr
2018
Verlag
Springer International Publishing
Buch
Trends and Advances in Information Systems and Technologies

Print ISBN: 978-3-319-77702-3

Electronic ISBN: 978-3-319-77703-0

Copyright-Jahr: 2018

DOI
https://doi.org/10.1007/978-3-319-77703-0_52

Premium Partner

    Bildnachweise