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Erschienen in:
2015 | OriginalPaper | Buchkapitel
A Framework for an Empirically Based Public Policy Decision Model…An Integrated Research Approach to the Prescription Drug Industry
verfasst von : R. Eugene Klippel, Max L. Densmore, Robert L. Anderson
Erschienen in: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
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The authors’ contend that problems associated with consumer legislation can be attributed to the
normative
perspective utilized in their development. Thus, a public policy decision model is proposed which emphasizes empirical market testing as a key input to the decision-making process. Specific reference is made to the model’s potential use in evaluating such legislation as the FTC’s proposed Generic Drug Substitution Model Law.