Skip to main content

2016 | OriginalPaper | Buchkapitel

A New Big Data Framework for Customer Opinions Polarity Extraction

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

Abstract

Recently, we are talking about opinion mining: It refers to extract subjective information from text data using the natural language processing, text analysis and computational linguistics. Micro-blogging is one of the most popular Web 2.0 applications, such as Twitter which is evolved into a practical means for sharing opinions around different topics. It becomes a rich data sources for opinion mining and sentiment analysis.
In this work, we interest by to study users opinions about an object in social networks, for example studying the opinion of users about “the Samsung brand” or “the nokia brand”, using text mining and NLP (Natural language processing) technologies. We propose a new ontological approach able to determinate the polarity of user post. This approach classify the users posts to negative, positive or neutral opinions. To validate the effectiveness of our approach, we used a dataset published by Bing Liu’s group in our approach experimentation.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Literatur
1.
Zurück zum Zitat Agarwal, A., Xie, B., Vovsha, I., Rambow, O., Passonneau, R.: Sentiment analysis of twitter data. In: Proceedings of the Workshop on Languages in Social Media, pp. 30–38. Association for Computational Linguistics (2011) Agarwal, A., Xie, B., Vovsha, I., Rambow, O., Passonneau, R.: Sentiment analysis of twitter data. In: Proceedings of the Workshop on Languages in Social Media, pp. 30–38. Association for Computational Linguistics (2011)
3.
Zurück zum Zitat Brinkmann, B.H., Bower, M.R., Stengel, K.A., Worrell, G.A., Stead, M.: Large-scale electrophysiology: acquisition, compression, encryption, and storage of big data. J. Neurosci. Meth. 180(1), 185–192 (2009)CrossRef Brinkmann, B.H., Bower, M.R., Stengel, K.A., Worrell, G.A., Stead, M.: Large-scale electrophysiology: acquisition, compression, encryption, and storage of big data. J. Neurosci. Meth. 180(1), 185–192 (2009)CrossRef
4.
Zurück zum Zitat Cardie, C., Wiebe, J., Wilson, T., Litman, D.J.: Combining low-level and summary representations of opinions for multi-perspective question answering. In: New Directions in Question Answering, pp. 20–27 (2003) Cardie, C., Wiebe, J., Wilson, T., Litman, D.J.: Combining low-level and summary representations of opinions for multi-perspective question answering. In: New Directions in Question Answering, pp. 20–27 (2003)
5.
Zurück zum Zitat Chalmers, S., Bothorel, C.: Big data - state of the art. Research gate (2012) Chalmers, S., Bothorel, C.: Big data - state of the art. Research gate (2012)
6.
Zurück zum Zitat Chen, M., Mao, S., Liu, Y.: Big data: a survey. Mobile Netw. Appl. 19(2), 171–209 (2014). Springer Science + Business MediaMathSciNetCrossRef Chen, M., Mao, S., Liu, Y.: Big data: a survey. Mobile Netw. Appl. 19(2), 171–209 (2014). Springer Science + Business MediaMathSciNetCrossRef
7.
Zurück zum Zitat Chen, M., Mao, S., Zhang, Y., Leung, V.C.: Big data storage. In: Big Data, pp. 33–49. Springer, Heidelberg (2014) Chen, M., Mao, S., Zhang, Y., Leung, V.C.: Big data storage. In: Big Data, pp. 33–49. Springer, Heidelberg (2014)
8.
Zurück zum Zitat Cohen, J., Dolan, B., Dunlap, M., Hellerstein, J.M., Welton, C.: Mad skills: new analysis practices for big data. Proc. VLDB Endow. 2(2), 1481–1492 (2009)CrossRef Cohen, J., Dolan, B., Dunlap, M., Hellerstein, J.M., Welton, C.: Mad skills: new analysis practices for big data. Proc. VLDB Endow. 2(2), 1481–1492 (2009)CrossRef
9.
Zurück zum Zitat Dave, K., Lawrence, S., Pennock, D.M.: Mining the peanut gallery: opinion extraction and semantic classification of product reviews. In: Proceedings of the 12th international conference on World Wide Web, pp. 519–528. ACM (2003) Dave, K., Lawrence, S., Pennock, D.M.: Mining the peanut gallery: opinion extraction and semantic classification of product reviews. In: Proceedings of the 12th international conference on World Wide Web, pp. 519–528. ACM (2003)
10.
Zurück zum Zitat Gantz, J., Reinsel, D.: Extracting value from chaos. IDC iview 1142, 1–12 (2011) Gantz, J., Reinsel, D.: Extracting value from chaos. IDC iview 1142, 1–12 (2011)
11.
Zurück zum Zitat Halevi, G., Moed, H.F.: Special issue on big data. Research Trends (2012) Halevi, G., Moed, H.F.: Special issue on big data. Research Trends (2012)
12.
Zurück zum Zitat Hu, M., Liu, B.: Mining opinion features in customer reviews. AAAI 4, 755–760 (2004) Hu, M., Liu, B.: Mining opinion features in customer reviews. AAAI 4, 755–760 (2004)
13.
Zurück zum Zitat Joshi, M., Penstein-Rosé, C.: Generalizing dependency features for opinion mining. In: Proceedings of the ACL-IJCNLP 2009 Conference Short Papers, pp. 313–316. Association for Computational Linguistics (2009) Joshi, M., Penstein-Rosé, C.: Generalizing dependency features for opinion mining. In: Proceedings of the ACL-IJCNLP 2009 Conference Short Papers, pp. 313–316. Association for Computational Linguistics (2009)
14.
Zurück zum Zitat Kim, S.M., Hovy, E.: Determining the sentiment of opinions. In: Proceedings of the 20th International Conference on Computational Linguistics, pp. 1367. Association for Computational Linguistics (2004) Kim, S.M., Hovy, E.: Determining the sentiment of opinions. In: Proceedings of the 20th International Conference on Computational Linguistics, pp. 1367. Association for Computational Linguistics (2004)
15.
Zurück zum Zitat Kontopoulos, E., Berberidis, C., Dergiades, T., Bassiliades, N.: Ontology-based sentiment analysis of twitter posts. Expert Syst. Appl. 40(10), 4065–4074 (2013)CrossRef Kontopoulos, E., Berberidis, C., Dergiades, T., Bassiliades, N.: Ontology-based sentiment analysis of twitter posts. Expert Syst. Appl. 40(10), 4065–4074 (2013)CrossRef
16.
Zurück zum Zitat Ku, L.W., Lee, L.Y., Wu, T.H., Chen, H.H.: Major topic detection and its application to opinion summarization. In: Proceedings of the 28th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, pp. 627–628. ACM (2005) Ku, L.W., Lee, L.Y., Wu, T.H., Chen, H.H.: Major topic detection and its application to opinion summarization. In: Proceedings of the 28th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, pp. 627–628. ACM (2005)
17.
Zurück zum Zitat Ku, L.W., Liang, Y.T., Chen, H.H.: Opinion extraction, summarization and tracking in news and blog corpora. In: AAAI Spring Symposium: Computational Approaches to Analyzing Weblogs, pp. 100–107 (2006) Ku, L.W., Liang, Y.T., Chen, H.H.: Opinion extraction, summarization and tracking in news and blog corpora. In: AAAI Spring Symposium: Computational Approaches to Analyzing Weblogs, pp. 100–107 (2006)
18.
Zurück zum Zitat Liu, B., Hu, M., Cheng, J.: Opinion observer: analyzing and comparing opinions on the web. In: Proceedings of the 14th International Conference on World Wide Web, pp. 342–351. ACM (2005) Liu, B., Hu, M., Cheng, J.: Opinion observer: analyzing and comparing opinions on the web. In: Proceedings of the 14th International Conference on World Wide Web, pp. 342–351. ACM (2005)
19.
Zurück zum Zitat Marx, V.: Biology: the big challenges of big data. Nature 498(7453), 255–260 (2013)CrossRef Marx, V.: Biology: the big challenges of big data. Nature 498(7453), 255–260 (2013)CrossRef
20.
Zurück zum Zitat Popescu, A.M., Etzioni, O.: Extracting product features and opinions from reviews. In: Kao, A., Poteet, S.R. (eds.) Natural Language Processing and Text Mining, pp. 9–28. Springer, London (2007)CrossRef Popescu, A.M., Etzioni, O.: Extracting product features and opinions from reviews. In: Kao, A., Poteet, S.R. (eds.) Natural Language Processing and Text Mining, pp. 9–28. Springer, London (2007)CrossRef
21.
Zurück zum Zitat Rabl, T., Jacobsen, H.-A.: Big data generation. In: Rabl, T., Poess, M., Baru, C., Jacobsen, H.-A. (eds.) WBDB 2012. LNCS, vol. 8163, pp. 20–27. Springer, Heidelberg (2014)CrossRef Rabl, T., Jacobsen, H.-A.: Big data generation. In: Rabl, T., Poess, M., Baru, C., Jacobsen, H.-A. (eds.) WBDB 2012. LNCS, vol. 8163, pp. 20–27. Springer, Heidelberg (2014)CrossRef
22.
Zurück zum Zitat Tanner Jr., J.F.: Big data acquisition. In: Analytics and Dynamic Customer Strategy: Big Profits from Big Data, pp. 85–101. Wiley, Hoboken (2014) Tanner Jr., J.F.: Big data acquisition. In: Analytics and Dynamic Customer Strategy: Big Profits from Big Data, pp. 85–101. Wiley, Hoboken (2014)
23.
Zurück zum Zitat Fan, A.B.W.: Mining big data: current status, and forecast to thefuture. ACM SIGKDD Explor. Newsl. Arch. 14(2), 1–5 (2012)CrossRef Fan, A.B.W.: Mining big data: current status, and forecast to thefuture. ACM SIGKDD Explor. Newsl. Arch. 14(2), 1–5 (2012)CrossRef
24.
Zurück zum Zitat Wu, X., Zhu, X., Wu, G.Q., Ding, W.: Data mining with big data. IEEE Trans. Knowl. Data Eng. 26(1), 97–107 (2014)CrossRef Wu, X., Zhu, X., Wu, G.Q., Ding, W.: Data mining with big data. IEEE Trans. Knowl. Data Eng. 26(1), 97–107 (2014)CrossRef
25.
Zurück zum Zitat Zhang, L., Stoffel, A., Behrisch, M., Keim, D.: Visual analytics for the big data era comparative review of state-of-the-art commercial systems. In: VAST 2012 Proceedings of the 2012 IEEE Conference on Visual Analytics Science and Technology (VAST), pp. 173–182 (2012) Zhang, L., Stoffel, A., Behrisch, M., Keim, D.: Visual analytics for the big data era comparative review of state-of-the-art commercial systems. In: VAST 2012 Proceedings of the 2012 IEEE Conference on Visual Analytics Science and Technology (VAST), pp. 173–182 (2012)
Metadaten
Titel
A New Big Data Framework for Customer Opinions Polarity Extraction
verfasst von
Ammar Mars
Mohamed Salah Gouider
Lamjed Ben Saïd
Copyright-Jahr
2016
DOI
https://doi.org/10.1007/978-3-319-34099-9_40

Premium Partner