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Asia Pacific Journal of Management

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01.12.2008

A strategic analysis of surging Chinese manufacturers: The case of Galanz

verfasst von: Gloria L. Ge, Daniel Z. Ding

Erschienen in: Asia Pacific Journal of Management | Ausgabe 4/2008

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Abstract

Recent years have witnessed the surging of Chinese manufacturers, as China has become the world’s factory floor. This paper presents a case study of one of the most successful manufacturers in China, the Galanz Group, now the world’s largest microwave manufacturer. Based on theories of multinational corporations from emerging economies, the paper examines the process of Galanz’s integration into the global market. The company has developed unique competitive strategies that have made it a great success within China and in overseas markets. The Galanz model suggests strong strategic implications for both Chinese firms and incumbent multinational corporations.

Vorheriger Artikel Are strategy-performance relationships contingent on macroeconomic environments? Evidence from Japan’s textile industry

Nächster Artikel Arbitrary decisions in ranking studies: A commentary on Xu, Yalcinkaya, and Seggie (2008)

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Titel: A strategic analysis of surging Chinese manufacturers: The case of Galanz
verfasst von: Gloria L. Ge
Daniel Z. Ding
Publikationsdatum: 01.12.2008
Verlag: Springer US
Erschienen in: Asia Pacific Journal of Management / Ausgabe 4/2008
Print ISSN: 0217-4561
Elektronische ISSN: 1572-9958
DOI: https://doi.org/10.1007/s10490-007-9073-0

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