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Erschienen in:
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2015 | OriginalPaper | Buchkapitel

Acceptance and Quality Perception of Social Network Standard and Non-standard Services in Different Cultures

verfasst von : Katsiaryna S. Baran, Wolfgang G. Stock

Erschienen in: HCI International 2015 - Posters’ Extended Abstracts

Verlag: Springer International Publishing

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Abstract

Language and culture play important roles in social computing and social media research. Due to network effects, on national or regional social network service (SNS) markets there is only one “standard,” which is broadly accepted by the users. Sometimes users additionally check out another SNS (a “non-standard”) but do not or only rarely use it after adoption. For typical evaluation dimensions of perceived quality (ease of use, usefulness, trust, fun) and dimensions of acceptance (adoption, use, impact, diffusion) we analyze the importance of the evaluation dimensions and the correlations between all dimension for both, the standard and a non-standard SNS as well as for two cultures, namely Russia and Germany. In our study, the SNS standards are Facebook in Germany and Vkontakte in Russia, the non-standards are Vkontakte in Germany and Facebook in Russia.

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Nächstes Kapitel Between the Profiles: Another such Bias. Technology Acceptance Studies on Social Network Services
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Metadaten
Titel
Acceptance and Quality Perception of Social Network Standard and Non-standard Services in Different Cultures
verfasst von
Katsiaryna S. Baran
Wolfgang G. Stock
Copyright-Jahr
2015
Buch
HCI International 2015 - Posters’ Extended Abstracts

Print ISBN: 978-3-319-21382-8

Electronic ISBN: 978-3-319-21383-5

Copyright-Jahr: 2015

DOI
https://doi.org/10.1007/978-3-319-21383-5_11

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