Advocating Green Technology Solutions for Sustainable Transport Efficiency: A Preliminary Investigation on Cab Providers and Users in Melaka

Reduced carbon footprints and sustainable public transportation including cab services can be achieved with the applications of suitable green technology. However, to promote the usage of green technology, the technology must not only meet public needs but the public must also appreciate the benefits of adopting green technology in the form of ICT solutions in their routines. Using a theoretical model based on the theory of Technology Acceptance Model (TAM), this study determines the needs for prompt delivery from cab operators as one of the most important modes of public transportation and to develop the appropriate technology applications that would best fulfill these needs. Twenty five cab drivers and users from the state of Malacca were surveyed on their perceptions of existing services as well as suggestions for actions to improve the services. Potential characteristics of green technology for meeting these needs were also identified which will be used for the development of the new technology. Initial findings from this research indicate that ascertaining availability of cab services is an issue that can be alleviated by employing appropriate applications. Important attributes of the ICT solution identified included ease of payment and ease of use.