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2024 | Buch

AI and Business, and Innovation Research: Understanding the Potential and Risks of AI for Modern Enterprises

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Über dieses Buch

This book provides a comprehensive overview of the latest trends and developments in AI and business innovation research. In today's rapidly changing business environment, artificial intelligence (AI) has become an essential tool for innovation and growth. From marketing and customer service to supply chain management and product development, AI is transforming the way businesses operate, allowing them to make better decisions and achieve their goals faster and more efficiently than ever before.

However, the integration of AI into business operations is not without its challenges and risks. There are concerns about data privacy, cybersecurity, and the potential for AI to disrupt traditional industries and displace workers. As a result, it is essential for business leaders and researchers to understand both the potential and risks of AI, and how it can be effectively leveraged for business innovation.

This book explores the potential benefits of AI for modern enterprises, including how it can be used to enhance customer service, optimize supply chain management, and improve decision-making in a range of business contexts. It also examines the role of AI in product development, marketing, and sales, and how it can be used to drive innovation and growth.

The book also examines the risks and challenges associated with the integration of AI into business operations. It explores the ethical and legal implications of AI, including issues related to data privacy and security, bias in algorithms, and the impact of AI on employment and the labor market. It also examines the role of government and policymakers in regulating AI and managing the risks associated with its integration into business operations.

Overall, this book provides a comprehensive and balanced perspective on the potential and risks of AI for modern enterprises.

Inhaltsverzeichnis

Frontmatter

The Transformative Power of AI: Unleashing Innovation in Modern Enterprises

Frontmatter
Unlocking Solution for Urban Transportation Woes: Addressing the Challenges of Modern City Living

This research paper aims to explore the challenges faced by modern cities in terms of urban transportation and propose potential solutions to address these issues. The paper identifies key problems such as traffic congestion, air pollution, inadequate public transportation, and inefficient infrastructure. Various strategies and technologies are discussed, including the promotion of sustainable transportation modes, the implementation of smart city initiatives, the integration of autonomous vehicles, and the development of innovative mobility solutions. The paper concludes by emphasizing the need for a holistic and collaborative approach involving policymakers, urban planners, transportation experts, and the public to unlock the solution for urban transportation woes.

Judith Flores-Albornoz, M. M. Nirmala, K. P. Jaheer Mukthar, Edwin Asnate-Salazar, Edwin Hernan Ramirez, V. Raju
Development Challenges of Techno Parks in Small Open Economy States

The existence of techno parks (startups) is very important for the economic development of the country; however, the important challenge of their development is financing issues, which is also one of the main challenges for Georgia. The aim of the paper is to discuss the problems of financing techno parks and to search for ways to solve them. The paper presents the foundations of the formation and development of the Techno Park, supporting programs, development prospects and its legislative regulation. Access to funding sources of Techno Park, pros and cons of supporting programs are also discussed. Significant attention is focused on the foreign experience of techno park supporting programs, their startup environment and funding opportunities. In the final part, it is suggested: taking into account the foreign experience, the ways of development that should be guided by the state, credit and other interested parties for the development of the startup ecosystem.

George Abuselidze, Olha Sylenko, Olena Korotunova
Factors Affecting the Use of Telemedicine: An Empirical Analysis

The transition to telemedicine pandemic has expedited recently due to the COVID-19 pandemic, as a precautionary measure to reduce face-to-face interaction with healthcare professionals. The aim of this study is to employ Andersen's Model of Healthcare Utilization in order to identify the key factors that are associated with the utilization of telemedicine during the COVID-19 pandemic. This study aims to attain two main objectives, which are: firstly, to discern the advantages and barriers of adopting telemedicine; and secondly, to appraise the influence of socio-economic and socio-demographic factors in relation to the regular use of telemedicine by patients. The independent variables are categorized as the following: predisposing factors, enabling factors and need for care factors. From January to February in 2023, a cross-sectional survey was conducted. The total number of the online survey responses were 707, out of these, 171 (24.2%) reported to be user of telemedicine. To establish the correlation between telemedicine utilization and other independent variables a binary logistic regression model was used. The results show that there is a significant link between age, education, profession, region, and telemedicine utilization. Being a female, or aged between 30 and 50, having chronic diseases and using both virtual consultation and in-person visits with the doctors was associated with higher odds of telemedicine use. This study can potentially aid insurance companies in enhancing their knowledge and training pertaining to telemedicine. Through collaboration with policy makers, it is advisable to integrate education regarding insurance into the overall education program. Further research is needed to identify how telemedicine may reduce costs, as well as how optimal protocols can be constructed to enhance reimbursement mechanisms associated with said service.

Esmeralda Brati
Determinants of COVID-19 Mobile Advertising Acceptance Among Generation Z in Jabodetabek

The advancement of digital technology and its applications has influenced user behavior, which varies depending on acceptance decisions. Looking back to when the trend of COVID-19 cases was still high, it is hoped that information about this case, including information about handling measures, can be widely utilized. Younger generations, such as Generation Z, are more open to accepting and even testing out new applications as members of the technology user community. This was also raised in this study, where it was determined that the determinants of receiving COVID-19 information in the form of mobile advertising for this group needed to be investigated. These determinants are built using the PLS-SEM framework paradigm. Quantitative research is conducted using surveys. The study included 170 Generation Z members from Jabodetabek who had seen COVID-19 mobile advertisements. According to the study’s findings, generation Z favors the presence of mobile advertising. This group is unaffected by the environment’s role in absorbing COVID-19 information via mobile advertising. This shows that while mobile advertising can provide benefits and entertainment, this group prefers to receive information. The use of sample criteria that are limited to one generation is one limitation of this study.

Michael Christian, Henilia Yulita, Eko Retno Indriyarti, Suryo Wibowo, Sunarno Sunarno
The Impact of Digitalization on Human Resource Management: Challenges and Strategies

This initial study aims to examine digitalization's impact on human resource management and the challenges and strategies to deal with it. This study uses qualitative methods. Data and information for discussion are collected through literature studies. The study results show that digitalization has positively impacted HRM and new challenges and strategies to deal with the digitalization era.

Abdul Jalil, Dessy Isfianadewi
Dynamic Model of the Effect of Electronic Money on Economic Growth in ASEAN-3

In recent years, the use of e-money in 3 ASEAN countries such as Malaysia, Indonesia, and Thailand have increased. This study investigates whether the increasing of the use of electronic money, both in nominal and volume, affect economic growth in three ASEAN countries by employing the panel Error Correction Model (PECM) with panel data during the 2018Q1–2022Q1. The results show that, in short-run, the nominal of e-money transactions has no effect on economic growth. In the long run, an increase in the nominal of e-money transactions worsen economic growth. Meanwhile, an increase in volume of transaction can expand economic growth in the short and long run. This result is in line with the monetary theory which explain that an increase in the volume of e-money transactions will give large benefits to the economy. Therefore, the increasing facilities of e-money card readers and socializing electronic money to the public, especially people who live outside big cities, become an important thing to maintain the sustainable economic growth.

Dian Zulfa, Sofyan Syahnur
The Importance of Feedforward Neural Network in Developing Small Ruminant Breed Lineage Prediction System

Sheep are crucial to Malaysian Muslims, which accounts to 60% of the population. Yet there is not enough supply due to a high death rate brought on by diseases like Tetanus and Foot and Mouth Disease (FMD), among others. Objective of the study is to create a uniform data collection system that can be adopted across farms. The system will be developed using a standard web-development framework and will be utilizing the Feedforward Artificial Neural Network (FANN) to process the data. The outcome of the system will be based on accuracy, time consumption and reliability. The results of this study will be displayed in diagrams and user interface of the system. Although certain farms recorded their data digitally in separate database tables and Excel sheets, bulk of the data was recorded in one master sheet and one master table from a certain point in time. This means that there is movement in staffing where previous worker resigns and new worker is hired without any proper handover between the two which creates inconsistent data being recorded. History could not be established and data from old records could not be synced with newly recorded data as the values differ from each other. This paper focuses of sheep farms around Peninsular Malaysia. Future areas of research may include adopting our system on other types of farm animals. Analyzed data from our study will be integrated with our Feedforward Neural Network algorithm.

Mohammad Farizshah Ismail Kamil, Nor Azliana Akmal Jamaludin, Mohd Rizal Mohd Isa
Consumer Motivation to Visit a New Coffee Shop: Empirical Study on Generation Y and Z Motivation

The coffee shop business is currently on the rise, supported by people’s culture, especially generations Y and Z. Generations Y and Z are generations that are very responsive to information and tend to like new things, including culinary matters, they are motivated to find new coffee shops and that can provide satisfaction that can encourage intention to visit again as well as positive word-of-mouth. This study aims to see whether the motivation of generations Y and Z both intrinsically and extrinsically can influence the satisfaction of visiting a new coffee shop and see whether satisfied visitors have the intention to visit again and share positive word-of-mouth to people. Around those asking for recommendations. The research was conducted in Yogyakarta by distributing online questionnaires through the Google form with the target respondents from generations Y and Z or from the age range of 17–41 years.

Winardi Triasa Putra, Ratna Roostika
Using Machine Learning: Consumer Attitudes Toward the New Facebook Currency

As digital currencies continue to take center stage in the world’s financial system, IT behemoths are more interested than ever in how they can alter established payment methods. Facebook, a popular social media network, developed its own cryptocurrency called Libra as one of these initiatives with the goal of revolutionizing how people exchange and hold value online. This study uses cutting-edge machine learning techniques to assess a dataset of user emotions in order to examine consumer attitudes around the launch of this new Facebook money. A survey-based methodology was used to collect information from a simple random sample of Palestinian consumers (302 responses). The results of this study suggested that, in some situations, consumers have favorable attitudes about the new Facebook currency, which we covered in more depth throughout this paper. Policymakers, financial institutions, and technology businesses can learn important lessons from this study's findings about consumer attitudes about digital currencies and their potential effects on conventional financial systems. Understanding the elements that influence consumer attitudes of a digital currency within the context of a well-known social media site like Facebook may help to build successful implementation methods, fix issues, and promote universal adoption.

Samer Yaghi, Mohammed Salem
The Divided Perspectives of Moonlighting and the GIG Workforce

During the Covid-19 pandemic, the practice of “moonlighting” or working other jobs to supplement income has grown in popularity and extent. Due to issues including conflicts of interest, poor job performance, or misusing an employer's resources, the majority of businesses in India do not permit their employees to hold down supplementary employment. Moonlighting is the term used to describe the practice of working a second job for extra money outside of regular business hours. The work-from-home (WFH) concept is credited with popularizing moonlighting among white-collar workers in India. It has also raised questions about corporate compliance. Many businesses would rather not allow employees to work multiple jobs, but a few firms, like Swiggy, are formally permitting employees to moonlight under certain circumstances. We discover that people take several jobs as a means of dealing with their family's financial issues or rising financial commitments as well as to meet non-financial priorities in contemporary life. Primary data have been gathered using the reliability-tested questionnaire as the instrument to test the significance. The method used to select samples from the population is convenient sampling. The article's final conclusion is that employees are free to work a second job in their spare time, but not for personal gain. Finally, the quantity and forms of moonlighting may depend on the individuals’ financial and non-financial motivations as well as the overall number of hours they spend at their second job.

F. C. A. Annie Stephen, G. Arockia Stalin
Bouncing Back from the Pandemic: Assessing the Implications of Covid 19 on Luxury Brands

In today's world, luxury brands like Chanel and Louis Vuitton symbolize social status and prestige. Even though the Covid 19 pandemic had a significant negative impact on the luxury brand market, these brands showed resilience and ability to adapt to the new normal. In this paper, we discuss the pandemic's impact on luxury brands during and post pandemic. Additionally, we focus on the online marketing efforts and the shift in consumer buying habits in countries like the United States, Germany, and China. Results were generated using a qualitative approach to analyze secondary data from reliable sources, ensuring credibility and minimizing biases. Findings indicate that the pandemic significantly affected luxury consumers’ purchasing motivations and has posed numerous obstacles mainly; disrupted supply chains, diminished demand, and a transition towards online sales. A key implication also revealed a growing trend towards sustainability in consumer behavior during and post pandemic. Luxury brands have re-evaluated the impact of these unprecedented factors on their e-commerce strategies. These insights provide valuable information for industry professionals and consumers alike.

Ghada M. Abaido, Zakariya Chabani
Strategies for Managing Transition of Business Toward Post-pandemic Period in the Hospitality Industry

This research aims to analyze the business model transitional phases of the hospitality industry from the COVID-19 pandemic to the new normal period. Most existing research analyzes how companies do business model innovation from normal conditions to the COVID-19 pandemic times, but how companies transition from the pandemic period to normal periods has not received much attention. As a matter of fact, the new normal period after the COVID-19 pandemic will never be the same as the period before the pandemic. Case studies in three hospitality industry companies with an exploratory approach were applied to analyze the transitional phases of the business model toward the new normal. Empirical evidence had identified five phases business survival, fine-tuning and adjustment, market growth, business process redesign, and learning and business resilience. These five phases were not a rigid sequence but were iterative between one phase and another. Thus, managers were required to have the ability to decide whether a business model that was undergoing transition could continue to the next phase or iterate with the previous stage.

Almira Danniswara, Anjar Priyono
Measuring Financial Literacy Among Gen Ziers in Coimbatore City

Financial literacy comprises financial knowledge, attitudes, and behavior, and proficient individuals in this regard hold a significant position in the formal financial structure of their country. By making informed decisions and actively participating in the financial system, they contribute to economic activities and foster national development. Therefore, being financially literate is crucial. Accordingly, this study aims to assess the level of financial literacy among the Digital Natives population in Coimbatore City. As per the 2011 census, 375 million people, equivalent to approximately 27% of the Indian population, belong to GEN Ziers, born between 1997 and 2012. Given that this cohort will constitute a major part of the global workforce soon, measuring their financial literacy is imperative, especially as they are poised to play a leading role in the financial System. Thus, the study “Measuring Financial Literacy Among Gen Ziers in Coimbatore City” was undertaken. The results exhibited that Gen Ziers possessed Financial Knowledge and were confident in dealing with money matters. It was found that they exhibited Financial Attitude concerns with regard to Retirement Planning.

M. Gowri, S. Gnana Sugirtham, V. Sindhu, M. V. Meena, R. Mythily
Determinants of Corporate COVID-19 Narrative Reporting: Evidence from an Emerging Market

This paper contributes to the existing narrative reporting literature by examining the determinants of corporate COVID-19 narrative reporting in an emerging market, Egypt. The authors utilized manual content analysis to evaluate how companies listed on the Egyptian Stock Exchange (EGX) communicated their response to COVID-19 during the pandemic from 2020 to 2021. Additionally, the authors employed OLS regression analysis to investigate how firm characteristics and corporate governance mechanisms influenced corporate COVID-19 narrative reporting. The empirical analysis shows that large firms and firms with high profitability are more likely to corporate with COVID-19 narrative reporting. In addition, the study shows that board size, audit committee size and board independence are positively associated with corporate COVID-19 narrative reporting. Finally, the analysis indicates a statistically insignificant impact of industry type on corporate COVID-19 narrative reporting. Our results have a significant impact on academics, management, shareholders, governments, and regulators. The results of this study, for instance, may be used to create legislation for a suitable corporate governance framework, showing that good governance enhances disclosure practices in times of crisis.

Mohsen Anwar Abdelghaffar Saleh, Dejun Wu, Azza Tawab Abdelrahman Sayed, Farhan Hussian, Nora Atef, Aml Ramadan Noman Galal, Abdelkareem Mahmoud Mohamed
The Role of Cuban Laborers in Improving Healthcare: Case Study of a Public Hospital

The study sought to find a comprehensive view of Cuban labor, starting from the stages of its development in Algeria, to know its impact on the quality of health services, as it represents a strong human element in the health service sector and its important place in achieving the welfare of societies and facing the challenges of the world. We identified the study population by selecting all the people who were found in the public hospital institution Reggane, including its employees and patients, where we drew a sample using the easy sample method that is not probability (intentional), where 110 samples were swallowed and the most important results were: The difference in the degree of contribution of Cuban workers to improving the quality of service from the point of view of hospital workers as well as service recipients (patients). There is a statistically significant effect of Cuban employment on the quality of health service in the Reggane Hospital Public Institution at the level of 1%.

Abdelkader Yahyaoui, Mouloudi Abdelghani, Muhamed M. Bishr
Conceptual Research Paper on Factors Influencing Corruption Levels in ASEAN Countries

This conceptual study aims to examine the influence of information systems, the quality of human resources, and economic capabilities as derivatives of the fraud triangle theory on the level of corruption. The endemic threat of corruption is a significant problem in all countries, including some ASEAN countries. According to Transparency International, almost all countries in the ASEAN region were below 50 in 2020. The existence of corrupt fraud is discussed in the fraud triangle theory. This research is significant for understanding the factors that influence corruption in the context of cross-country analysis, especially by applying the fraud triangle theory and its derivatives. This research is also essential for decision-makers in ASEAN countries to eradicate corruption.

Rapon Yuniar Suhardi, Arief Rahman
Adoption of Comprehensive Learning and Employment Record (CLER): A Literature Review

Access to learning and employment data is critical to meet the demands of the skills-based economy. A fragmented data ecosystem has created a gap in the supply and demand for skills. There are many ways to store data and document student education and experiences, from manual or old forms to new and more systematic ways. The Comprehensive Learning and Employment Record (CLER) is one of the best ways to keep records safely and systematically. CLER is a new generation of secure and verifiable learning records supporting all academic recognition and achievements, including courses, competencies, skills, and academic-based accomplishments and milestones [30]. However, the exploration of CLER is still limited. Hence, this paper focuses on CLER practices in several countries: the United States, Canada, and Australia. The United States developed CLERs to provide a more comprehensive picture of learners’ competencies and skills, including those gained through work experience and extracurricular activities (Lumina Foundation in Comprehensive learner record (CLR) exchange, 2021. https://www.luminafoundation.org/grants-and-strategy/comprehensive-learner-record-exchange [20]). Meanwhile, in Canada, Canadian institutions are exploring CLERs to create secure, verifiable records of learners’ achievements that can be easily shared with employers and other stakeholders, focusing on skills development and workforce readiness (Parchment in Comprehensive learner record: a shared vision for lifelong learning, n.d. https://www.parchment.com/blog/comprehensive-learner-record-a-shared-vision-for-lifelong-learning/ [27]). In contrast, CLERs are often part of broader micro-credentialing initiatives in Australia, which aim to provide learners with more targeted, flexible learning opportunities that can be customised to their specific needs and interests (RMIT University in Micro-credentials and comprehensive learner records, n.d. https://www.rmit.edu.au/study-with-us/credentials-overview/micro-credentials-and-clr [28]). The deployment of CLER in other nations has prompted interest in the potential advantages of this strategy, even though it has yet to be widely embraced in Malaysia.

Irni Eliana Khairuddin, Nurul Auni Safian, Muhamad Khairulnizam Zaini, Nora’ayu Ahmad Uzir
Improving Municipal Enterprise Capitalization: Insights on Determining Factors—Evidence from Ukraine

The development of municipal services in cities and territorial communities is of crucial importance for the economic recovery of Ukraine. Municipal-owned enterprises lead in this as part of the local life support system. Municipal enterprises in Ukraine operate on a commercial basis and are regulated by the Commercial Code while often receiving funds from local budgets. Therefore, the problem of forming their capital and maintaining its effective structure is a very relevant issue. General economic and specific factors influence the capital structure formation of Ukrainian municipal-owned enterprises, among which domestic political factors are significant. These factors help to test the conformity of municipal enterprises’ capital formation process with two main capital theories: pecking order and trade-off theory. The study of enterprises sample showed a general non-compliance with the main postulates of both theories and a discrepancy in the financial factors influencing the capital structure of municipal-owned enterprises, which requires further scientific research.

Kateryna Bagatska, Hanna Blakyta, Nataliia Guliaieva, Oleksandr Miniailo, Iryna Vavdiichyk
Conceptual Research Paper on Financial Cybercrime Avoidance Behavior in Indonesia

In this digital era, human life is becoming increasingly intertwined with the development of cyber technology. As cyberspace users, we need a secure cyberspace. However, in reality, cyberspace is not secure, and there are still many cyber crimes that occur. This study aims to propose a conceptual model to explore the factors that influence financial cybercrime avoidance behavior. The method used in this research is the conceptual research method, which is described as a set of broad ideas and principles taken from relevant field investigations and used to develop and propose a framework model for further research. The main theory of this research is the Technology Threat Avoidance Theory, and the researchers expand the theory with the Regret Theory. This conceptual model is expected to provide an overview of the factors that influence financial cybercrime avoidance behavior.

Hanifah Zahra, Dekar Urumsah

Harnessing AI for Business Success: Opportunities and Challenges

Frontmatter
Demographic Dividend and Customer Satisfaction of Banks in India

Age is a demographic factor. India has a closer relationship to this factor. Her population is younger. This gives her edge over other countries. However, with changing demographic situation, have banks changed the way they serve these younger generation? This study aims to answer this question. Banks were introduced to serve the marginalized in the post-independence era. However, with changing dynamics, banks are facing an issue of catering to a segment that is not marginalized but comprises a major chunk of the Indian society. Their aspirations and dreams are different. The way they perceive customer satisfaction is different than the past generations. Hence, it is imperative for banks to do a self-assessment and see where they stand in the whole spectrum of serving the youths.

Cherian Thomas, N. M. Vipulkumar, Ibha Rani
An Empathetic Elucidating on Females Merchandising Behavioural Approach

Females are the most responsible and contributing their part on merchandising is in rolling forward due to double income category and acceptances and recognition of female decision in the society. Presently the purchase decision and shopping behaviour of females is in uptrends. Females are part of decision makers in most of the family purchasing. This research study also tried to find out the best part of the female shopping behaviour in retailing, through that the objectives are focused on factors influencing shopping behaviour and measuring the satisfaction and measuring the effects of shopping behaviour. The results are derived through application of Correlation, Multiple Regression and SEM modeling. The results are Service Quality Loyalty Location are direct relationship with shopping and Ambience and Assortment are found indirect relationship with their purchase.

K. Jagannathan, R. Madhusudhanan, K. Opika, G. Sridevi, K. R. Sowmya, J. Krithika
Assessing Contractor Views on Time Overrun Causes in Gaza Strip Construction Projects

Time overrun is a common problem in construction sector and industry. Previous researchers have identified factors and indicators related to contractors, consultants, or owners that contribute to delays of projects. This study aims to identify the major reasons leading to project delays and time overrun in the Gaza Strip's construction industry. The study involved interviews and questionnaires that covered twenty-six delay factors related to construction projects in Gaza, which were distributed to a population of sixty contractor offices, with a 90% response rate. The research reveals that financial difficulties, delays in payment to suppliers, shortage of building materials, mismanagement in the workplace, and late payments to contractors are the most significant indicators of time overrun. The study results suggest that contractors should develop a comprehensive plan for scheduling before and during the construction phase to minimize disputes and avoid delays.

Saleh Abu Shaban, Ramdane Elkourd, Mohammed Abu Saif
The Effect of Brand Reputation on Consumers’ Willingness to Pay a Premium Price: A Study of the Hospitality Industry

This study examines how customer willingness to pay more for a product in the hospitality sector is influenced by brand reputation. We used a survey-based study approach to gather information from a simple random sample of hotel visitors (278) in the Gaza Strip in order to evaluate our hypothesis. Results indicate that consumers’ willingness to pay more for hotel services is highly influenced by brand reputation. Customers are more likely to spend extra for hotels with a great brand reputation since this denotes a better degree of perceived quality, trust, and general contentment. Additionally, our results imply that brand reputation is a more significant determinant in customers’ willingness to pay than other elements like location and facilities. Overall, this study emphasizes the significance of upholding a strong brand reputation for hotels aiming to charge premium pricing and offers recommendations for hotel managers trying to strengthen their brand reputation in the cutthroat hospitality sector. This research is unique because it focuses on the hotel industry’s unique setting, which hasn’t been thoroughly explored in the literature on the link between brand reputation and customers’ willingness to spend. The study contributes to the body of knowledge by offering concrete proof that consumers’ willingness to pay more for hotel services is significantly influenced by brand reputation.

Mohammed Zedan Salem
Exploring the Influence of Psychological Burnout and Compassion Fatigue on Turnover Intentions in Egypt’s Governmental Nursing Sector

The study examines the relationships between psychological burnout, compassion fatigue, and turnover intentions among Egyptian government-employed nurses. Specifically, four hypotheses are tested: Using a combination of empirical descriptive and analytic methods, including database surveying, qualitative research approaches, and a field survey, data were collected from a sample of 365 nursing staff members representing various responsibilities in the public sector. The researchers found that; All four hypotheses are supported by the findings, which demonstrate the complex interaction between psychological burnout, compassion fatigue, and turnover intentions in the nursing profession in Egypt’s public sector. Considering these results, the researchers discussed the theoretical and practical implications and their insights for future research.

Mahmoud Elsawy, Kalpana Solanki
How the Psychological Empowerment of Workers Effects the Relationship Between Ethical Leadership and Green Behaviors of Workers

This paper contributes to the literature on ethical leadership and sustainability by highlighting the importance of psychological empowerment as a mediator in this relationship. This model has practical implications for organizations seeking to promote sustainable behaviors among their employees, and can guide future empirical research on the topic. And explores the relationship between ethical leadership, psychological empowerment, and green behaviors of workers. We argue that psychological empowerment of workers can act as a key mediator in the relationship between ethical leadership and green behaviors. Based on the self-determination theory and social exchange theory, we propose a model that highlights the psychological mechanisms underlying this relationship. Specifically, we suggest that ethical leadership can foster a sense of meaningfulness, competence, and autonomy among workers, which can enhance their psychological empowerment. In turn, this psychological empowerment can motivate workers to engage in environmentally responsible behaviors, such as Conversion, Preservation, avoid damage, influence on others, Take the initiative. We also suggest that the strength of this relationship may depend on certain individual and contextual factors. For example, workers with high levels of environmental concern may be more likely to respond positively to ethical leadership and exhibit greater green behaviors. Similarly, organizational factors such as sustainability culture, green training, and rewards for eco-friendly behaviors can amplify the effects of ethical leadership and psychological empowerment on green behaviors.

Mohamed Ahmed Elbadawi Ali, Brihan Fatin Yahya
Effects of New Medical Regulations on Organization’s Performance—Empirical Evidence for Medical Industry in Germany from the Lens of Public Interest Theory

The European Union’s regulatory system underwent a significant modification on May 26, 2021, with the implementation of updated regulation (EU) 2017/745 for medical devices MDD. This study is the first to conduct empirical and statistical research with primary data collection to assess the implementation of a new MDR and uncover the necessity of further investigation into these regulations. The methodology utilized by the researcher was a cross-sectional and correlational research design with the use of random sampling methods. The study finding has been validated statistically by exploratory factor analysis and descriptive and inferential data analysis techniques using SPSS 26 and SPSS Amos 26. The primary study variables are SME Organisational Performance, SME financial condition, and MDR implementation process. The study statistically highlighted and approved the negative impact of applying the MDR EU (2017/745) on SME financial performances, environmental processes, and business growth opportunities due to impractical implementations. Additionally, the study spotted the efficiency of the transparency monitoring process of MDR as an advantage for the medical devices industry. Ending by developing a practical model and recommendations for better business practice.

Hosam Azat Elsaman, Genaro Verador Japos, Dina Sabry Said, Suriya Kumaran Kousihan, Liza Gernal
Healing the Negative Consequences of Working from Home During the COVID-19 Pandemic: Strategies for Employee Well-Being and Productivity

The COVID-19 pandemic has precipitated a rapid and pervasive shift towards remote work, upending traditional work arrangements and introducing new employee challenges. While working from home provides employees flexibility and security, it also negatively affects their health and productivity. This paper examines the numerous negative effects of remote work and proposes strategies for reversing and mitigating their effects on employees. By understanding these obstacles and instituting effective interventions, organisations can support the health and productivity of their employees during and after the pandemic.

Mahmoud Mohamed Elsawy
Understanding Public Value Creation Through the Interaction Effects Between Entrepreneurship and Corruption

Entrepreneurial activities and level of corruption largely determine the creation of public value. Corruption may affect a society in various ways, however, its relationship with entrepreneurship is crucial. The current paper highlights the interaction effects between entrepreneurship and corruption in order to better understand the dynamics of public value creation. In doing so, it reviews the literature on the entrepreneurial ecosystem, emerging debates on public value creation, government services for entrepreneurial development and the resulting public service corruption. Drawing upon the available literature, the current study proposes a set of research propositions which will potentially guide future empirical research in the field.

Abu Elias Sarker, Syed A. Tipu, Panagiotis Zervopoulos, Azaddin Khalifa, Dima Jamali, Alaa Aldin A. Al Athmay, Rabiant Ali Sultan
Mixue Ice Cream and Tea: The Abandoned Shop Seeker

Last year, the public was shocked by the emergence of a business phenomenon in cyberspace. There is a Food and Beverage company originating from China expanding its business in Indonesia and has attracted public attention quickly. This phenomenon reminds the writer of an episode of the Spongebob series which tells about the emergence of green drink outlets in every corner of Bikini Bottom City in a short time. In that episode, this drink immediately changed the behavior of bikini bottom residents who first liked Krabby-Patty to become connoisseurs of this green drink. The research object is Mixue Ice Cream and Tea, using a case study with a descriptive approach and secondary data, such as journals, books, internet scientific articles and other sources related to the topic. Overall, Mixue Ice Cream and Tea has disrupted its business strategy by innovating its business operating system (supply-chain). Based on this, Mixue Ice Cream and Tea can make low-cost products but with quality on par with its competitors. There, Mixue Ice Cream and Tea can sell its products at low prices and can enter most market segments and are in great demand from customers.

M. Syamsul Ma’arif, Ratna Roostika
Political Marketing Strategy on the Muslim Party in Bali Case of Partai Keadilan Sejahtera Candidate H. Marjuhin, S.H. In Legislative Elections in Karangasem District

Bali, an area with a Hindu majority, has a unique anomaly in legislative elections. Partai Keadilan Sejahtera (PKS), a party with Islamic values, can explore sources of victory in an election arena. PKS, represented by H. Marjuhin, S.H., was able to answer the challenge and became the only Muslim representative elected. This study describes the political marketing strategies PKS and H. Marjuhin, S.H. used to win the legislative election in Karangasem Regency, Bali. This research uses a qualitative approach with a case study research type. Validity testing was carried out using the data triangulation method. Data analysis techniques include data reduction, data presentation, and conclusion drawing. It was found that the political marketing strategy carried out by PKS and H. Marjuhin, S.H. was successful in winning the legislative election amid unfavorable conditions.

Dima Ekzan Kurniawan, Nur Sofyan
Personal Branding as an Culinary Influencer on @arthaliamelati_ TikTok Account

TikTok is the platform for many users to interact and participate in a virtual community. As a social media, TikTok it also brought the rise of social media influencer. Rr. Arthalia Melati Soedarmo is one of the TikTok users and is an influencer in the culinary field, using the media to utilize her personal branding. This study is to finding the role of personal branding used in @arthalialiamelati_ as a culinary influencer in TikTok. This research uses qualitative descriptive approaches. Data analysis techniques, consisting of data collecting, data reduction, data presentation and conclusion. Data triangulation method applied on this research to validate the data on checking and comparison purposes. The results of this study, Arthalia had many positive feedback by her personal branding. later founds out to be able maintaining and controlling her personal branding, Arthalia uses the strategy on her contents by combining non culinary and storytelling at that time with her culinary habit and she has been effectively succeed in building her personal branding when law of personal branding theory used as indicator in this study.

Yushito Eswanda, Nur Sofyan
Analyse the Value Creation Metrics EVA and MVA During COVID-19 with Reference to BSE Listed Companies in India

The purpose of the study is to ascertain the company’s value creation for their shareholders even after the Pandemic era. A company must have a plan for sustainable growth if it wants to survive in the long-run period. This can be achieve by employing modern techniques that create shareholder value. Therefore, the study examined firms’ financial performance and value creation for their shareholders. In light of this, the study used EVA and MVA approaches, which are the most suitable techniques for measuring financial performance. In order to this, the study choose BSE30 listed companies that were actively trading on the market and that had the highest market capitalization. The study found that certain companies created value to their shareholders, such as Hindustan Unilever Limited (HLL), TCS, and ITC Companies, while others, IndusInd Bank and Bajaj Fin Service, destroyed value owing to higher weighted average costs (WACC) and financial distress.

Katepogu Kiran Kumar, Arockia Stalin, Syamala Devi Challa
Analysis of Data Clustering: Factors Influencing the Demarketing of Breast Milk Alternatives

This study employs data clustering techniques to examine the factors influencing the demarketing of breast milk alternatives. The dataset is subjected to the data clustering approach in order to cluster its variables according to how similar they are. An empirical study using 376 questionnaires from Palestinian breastfeeding women in the Gaza Strip was done to collect primary data. The findings demonstrate that four variables—product, price, place, and promotion—have an impact on the demarketing of breast milk alternatives for a variety of reasons. Policymakers may use the study’s insights into the factors influencing the demarketing of breast milk alternatives to create successful strategies for promoting breastfeeding and controlling the marketing of these products. The study also emphasizes how important it is for producers to use moral marketing techniques and create products that are more in line with the WHO International Code of Marketing of Breast-milk Substitutes.

Samer Yaghi, Samir Baidoun, Mohammed Salem
The Missing Links in Neobanks

As the world transitions itself into the virtual era, the economic enterprises adopted virtual offerings in all facets of its operations. Customers at banks and other financial institutions are becoming more and more reliant on virtual services. The digital revolution is firmly established hence the investments in enabling technologies is predicted to increase significantly in the post-pandemic world. Neo-banks are the financial institutions that are entirely accessible online. Neo-bank’s products are tailored to the needs of the customer and supported by modern technology. This investigation involves a descriptive research design that incorporates qualitative and quantitative data from numerous secondary sources. The situation of Neo-Banks and Traditional Banks is also examined using a comparative approach. Neo banks are the new face of Indian banking technology. The purpose of this research article is to recognize the neo-banking structure and comprehend the ability.

S. Indra, Reenu Mohan
The Effectuation Approach of Micro-enterprises in Malaysia: Conceptual Paper

Despite the significant amount of past studies on entrepreneurship, the COVID-19 pandemic, which has drastically altered business practices and company models, makes some existing studies inapplicable, especially regarding SME performance. The aim of this study is to identify whether the co-creation partnership, means (What I know) and technological capabilities affect the performance of micro-enterprise during post-pandemic. The main gap the authors want to fill is the lack of studies involving the micro enterprises’ performance during the post-pandemic using the effectuation and dynamic capabilities theory. 384 local enterprises’ surveys will be analyzed using PLS-SEM version 3. This article can be used as a new reference for future studies by academicians. Micro business owners also can be benefitted from this study in order to do any decision making in future. Despite the significant amount of past studies on entrepreneurship, the COVID-19 pandemic, which has drastically altered business practices and company models, makes some existing studies inapplicable, especially regarding SME performance. The aim of this study is to identify whether the co-creation partnership, means (What I know) and technological capabilities affect the performance of micro-enterprise during post-pandemic. The main gap the authors want to fill is the lack of studies involving the micro enterprises’ performance during the post-pandemic using the effectuation and dynamic capabilities theory. 384 local enterprises’ surveys will be analyzed using PLS-SEM version 3. This article can be used as a new reference for future studies by academicians. Micro business owners also can be benefitted from this study in order to do any decision making in future.

Nor Syazleen Azahar, S. Uthamaputhran
Maximizing Organizational Efficiency Through HR Information Systems: A Focus on Decision-Making in Tech Firms

This article discusses the use of human resource information systems (HRIS) for decision-making in the twenty-first century, particularly in the context of tech firms. While HRIS has gained popularity in advanced nations, smaller businesses and government agencies have been slow to adopt it due to the high cost and lack of professional dedication. However, the benefits of HRIS, such as faster and more reliable data extraction, outweigh the drawbacks. Investing in education programs for HR workers in IT innovation can be beneficial for global corporations with related HR needs and for addressing IT problems essential for corporate survival. The article aims to assist professionals in showcasing critical points for efficient HRIS implementation, discussing the core definition of the HR data system, its benefits and importance, dilemmas, and how to solve obstacles for HR advancement. Overall, the article provides insights into the essential qualities and attributes that contribute to impactful HRIS in institutions.

Tamer M. Alkadash, Mohammed Allaymouni, Alreem Khalid Almuslemani, Yaser Saleh Ebrahim
Adaptation of Transformational Leadership and Nurses’ Job Satisfaction During the COVID-19: The Mediating Role of Mindfulness and Self-Efficacy

The present study aimed to explore the link between transformational leadership and job satisfaction in medical nurses during the COVID-19 pandemic. The study further examined mindfulness and self-efficacy as mediators in the model. This was a non-experimental quantitative research study. It employed a cross-sectional research design. Four hundred healthcare nurses were included using a convenience sampling method. The analysis of the data was done by employing Structural Equation Modeling. The explanations supported that transformational leadership directly correlated with nurses’ job satisfaction during the COVID-19 pandemic. Moreover, it was observed that mindfulness and self-efficacy have a significant partial mediating effect on the strength of the relationship between transformational leadership and job satisfaction. Important conclusions from the study demonstrated transformational leadership's direct and indirect effects on healthcare nurses’ work satisfaction. Staff nurses reported higher levels of job satisfaction when working under staff supervision in the healthcare industry, and nurses who experienced transformational leadership attitudes and had high levels of self-efficacy and mindfulness reported being very satisfied with their work during the COVID-19 pandemic.

Nida Khan, Zaiba Ali, Ansarullah Tantry, Rahila Ali, Vinita Mane
Real and Accrual-Based Earnings Management Practices in the Pre-and During the COVID-19 Outbreak: Evidence from UAE Listed Firms

The aim of this article is to examine the prevalence of both accrual and real earnings manipulation practices before and during the Covid-19 Pandemic for publicly listed firms on the Abu Dhabi Securities Exchange (ADX). Our results indicate income-increasing real and accrual earnings management activities have increased during the pandemic period as opposed to the pre-pandemic period. Our results also indicate that, in comparison to the pre-Covid-19 period, firms tend to manage earnings upwards to promote stable performance and avoid abnormal reductions in earnings due to disruptions in business activities. Our study has important implications for both capital providers and regulators who are interested in assessing the credibility of financial statements.

Ahmad Al-Hiyari, Elias Haija, Mohamed Chakib Kolsi
Green HRM Practices and Organizational Culture Among the It Professionals Employees in Chennai

This research investigates the connection between Green HRM Practices and Organizational Culture among IT professionals in Chennai, India. The IT industry plays a crucial role in the Indian economy, but it also has environmental impacts that require attention. Green HRM practices can promote sustainability and environmental protection. The study will use a descriptive research design, with a questionnaire administered to 343 IT professionals. The independent variables are Green HRM practices, while the dependent variable is organizational culture, including seven characteristics. The article will review literature on Green HRM practices and organizational loyalty, as well as assess Green HRM in Indian universities. The research methodology will use structural equation modeling (SEM) technique with Smart PLS for data analysis. The findings will be presented, and implications discussed in the conclusion. The study concludes that there is a positive relationship and significant effect on the Green HRM Practices and Organizational Culture of IT employees in Chennai City.

C. Kathiravan, P. Prabu
Knowledge Development for Pursuing Open Innovation in Service Industry: A Dynamic Capability Perspective

This research analyzes how knowledge developed by companies using dynamic capabilities can support open innovation. Most previous research has analyzed dynamic capabilities and open innovation separately. The interplay between the two has yet to be discussed much; this is the research gap analyzed in this study. An exploratory case study in firms operating in the hospitality industry was selected because most previous research was undertaken in the manufacturing sector. Our analysis of qualitative data collected from various sources identified two main capabilities for supporting open innovation: knowledge sensitivity capability and dynamic knowledge conversion capability. Further, we developed a framework explaining how firms can pursue open innovation using dynamic capabilities. A single case study enabled researchers to conduct depth and detailed analysis, but its generalizability has been criticized. Future research can analyze the framework developed in this research using surveys in large-size samples.

Natasha Anggia, Anjar Priyono
Consumption of Millets and Its Determinants in Bangalore

Millets are coarse grains with high nutritious values. It is a choice of traditional Indian households. Millets are gaining back their due status with more people coming back to the choice of grains in their lifestyle. Reasons are plenty, such being high nutritious content, gut health, weight management, cardiovascular health etc. to name a few. This study carried out in the city of Bangalore, India depicted the interest of the consumers in millets owing to these factors. Consumers consume Millet irrespective of their family incomes. This study carried out in the city of Bangalore, India, intended to study the factors affecting the purchase and consumption of millet. Several factors determine the consumption of millets including health factors, family traditions and increasing awareness about millets among the younger population. The International Year of Millets in 2023 is a move towards promoting millets for consumption and production. Millets can lead forward towards sustainable development. There is a potential area of growth both in terms of cultivation and sales of millets.

Jaspreet Kaur, B. Subha, A. Arun Prakash, M. R. Eshan
A Research Proposal to Examine Psychological Factors Influence on Financial Planning for Retirement in China

The global life expectancy rate has increased over time, with China being no exception to this trend. The convergence of a growing elderly population heightened strain on the pension fund system, and inadequate savings represents a considerable obstacle to financial stability. Addressing this challenge requires initiatives to enhance retirement planning and promote individuals’ financial well-being. Consequently, given the challenges above, high-quality financial planning for retirement (FPR) has emerged as a crucial factor for successful aging, underscoring the need for additional research in this area. Despite abundant research on retirement planning, the emergence of behavioral finance and the incorporation of psychological principles into FPR has heightened its significance. Resultantly, there is a growing need to explore this phenomenon further. It is necessary to examine which psychological factors lead to insufficient savings by individuals. The present study aims to assess the psychological factors influencing individuals’ FPR, expanding the explanatory models for retirement savings decisions and behaviors. Using the Capacity-Willingness-Opportunity (CWO) model and supported by image theory and the 3M model, this study focuses on the interaction between future time perspective, retirement goal clarity, risk tolerance, subjective financial literacy, and objective financial literacy as psychological characteristics influence individuals’ FPR. Back translation was used to examine the accuracy of the preliminary translation of research instruments to obtain meaningful results. This translation method was combined with the pretest method of expert reviews and cognitive interviews to increase the survey questionnaire’s validity. A purposive sampling technique was applied to collect data from adults over 23 years old and with a certain income stream in six cities in China. Structural equation modeling (SEM) will examine the hypotheses of direct and mediating effects. The findings will offer implications for financial market regulators, policymakers, and consumers.

Han Ren, Thien Sang Lim
COSMO-RS Based Prediction and Screening of Antimicrobial Activities of Deep Eutectic Solvents

A total of 18 different deep eutectic solvents (DESs) were thoroughly analyzed in this extensive study employing the most recent advances in COSMO-RS (Conductor-like Screening Model for Real Solvents) analytical approach. To establish a broad and representative sample for the study, these DESs were carefully chosen and made up of a range of substances, including urea, thymol, menthol, and six different fatty acids. This study’s main goal was to examine the various DESs' antibacterial capabilities by examining how they interacted with bacterial cells. The study concentrated on looking at how the DESs interacted with four crucial bacterial cell components in order to accomplish this aim. Components were 2,6-diaminopimelic acid, N-acetyl-a-neuraminic acid, N-acetyl-muramic acid, and N-acetyl-D-glucosamine. These elements were chosen because they play important roles in the construction and operation of bacterial cells. The results of the research showed that the advanced σ-profiling and σ-potential assessments offered useful information on the most interactive and successful DESs against microbial cells. Decanoic acid-based solvents showed the most effectiveness in interacting with the chosen bacterial cell components among the 18 DESs tested. This study's significance and effects go beyond its immediate conclusions. In order to save resources in creating new antimicrobial drugs, this study provides a simplified method for screening biological components. Furthermore, this research opens doors for further investigation and potential applications of these solvents in the fight against drug-resistant bacteria and the development of new therapeutic approaches for treating infectious diseases by identifying Decanoic acid-based DESs as potent antimicrobial candidates.

Lama Alafandi, Amal A. M. Elgharbawy, Huma Warsi Khan, Azura Amid
The Potentiality of Indian Handicrafts to Be Projected as a Luxury Good to the World

This article is an effort to examine the lacuna in making handicrafts of India as luxury goods. Certain features that are ingrained in a luxury good is compared with Indian handicrafts. The richness of Indian handicrafts is it’s diversity. This is a vast opportunity to tap. If India does not make use of the potential, some other country will make use of it as is evident from the claim over geographical indications. Indian handicrafts are not used nor preferred by the common man. It is branded as a prized possession only for the rich. However, the rich do not prefer it much since they do not perceive it as a luxury good. This article finds out as to how to bridge that gap.

Cherian Thomas, Madhu Druvakumar
Banking Efficiency Determinants in Saudi Arabia: Panel Data Analysis

This study analyzes the effects of competition on Saudi banks’ efficiency, measured by the bank productivity ratio. We employed a panel data sample of nine (9) Saudi banks registered on the Saudi Stock Exchange over twelve years, 2008–2019. The bank size, capitalization, ownership structure, concentration index IHH, and concentration ratio were used to gauge competition. Two control variables (Economic Growth and Inflation) also comprised the data used in this study. In addition, we collected annual data from the annual reports of the Saudi banks. Using a linear dynamic panel data model, we explore banking governance mechanisms’ role in operational efficiency. Econometric results showed that capitalization, Ownership, banking concentration ratio, HHI index, economic growth, and inflation played an essential role in banking efficiency, as they have negative and significant coefficients at a 5% level. But there was no discernible correlation for Saudi bank size. Findings also showed a lower value of competition concentration for Saudi banks (13.5%), suggesting that Saudi banks operate in a market to perfect rather than imperfect competition conducted by the dilution of the ownership of banks, homogeneity of products, fluidity of capital and informational transparency. Last but not least, this study is unique because it examines the specific features of the Saudi banking system, particularly the factors that affect banking efficiency. In addition, using the HHI Index and concentration level in the Saudi market context is also a methodological contribution.

Kais Ben-Ahmed, Naziha Kasraoui, Amira Feidi
The Role of Customer Based Brand Equity Towards Donator Loyalty in Lazismu, Central Java

This study aims to analyze the Role of Customer Based Brand Equity (CBBE) on Donor Loyalty at Lazismu, Central Java. A quantitative approach was used for the research method. The number of samples taken was 246 respondents through online questionnaires and analyzed by structural equation modeling (SEM) processed with AMOS 24.0. The SEM analysis results showed that of the 10 hypotheses analyzed, the results obtained were Institutional awareness, Staff Behavior and Institutional Image had a positive and significant effect on CBBE, Perceived Quality had a positive but not significant effect, CBBE had a positive and significant influence on Donor Satisfaction and Donor Loyalty, Donor Satisfaction has a positive and significant effect on Donor Loyalty, Donor Trust has a negative but not significant effect on Donor Loyalty, CBBE has a negative and significant influence on Donor Trust and Donor Satisfaction has a positive and significant effect on Donor Trust.

Samsudin, Ratna Roostika
Unleashing the Entrepreneurial Competencies of Academic Librarians: Insights from Strategic Thinking

This study explores the relationship between entrepreneurial competencies, strategic thinking, and antecedents, including intent focus, system thinking, and intelligent opportunity. We conducted focus group interviews with ten academic librarians from Malaysian public universities and discovered nine (9) novel antecedents associated with strategic thinking competencies. These findings contribute significantly to our understanding of effective strategic thinking in diverse organizational contexts, informing future strategies and human resource development efforts. The implications are particularly relevant for library leaders and policy-makers, who can use these insights to enhance the capabilities and performance of academic librarians, improving support for higher education institutions.

Haziah Sa’ari, Anne Goulding
The Impact of Brand Image on and Purchase Intentions: A Study of Beauty and Personal Care Products

This study aims to investigate the relationship between brand image and purchase intentions in the context of beauty and personal care products. A survey-based approach was used to collect data from a simple random sample of the Gazan consumers in Palestine who had purchased beauty and personal care products in the past twelve months. The results indicate that brand image has a significant impact on purchase intentions. The findings of this study provide insights into the importance of building a strong brand image in the beauty and personal care industry in order to increase consumer purchase intentions. This study is unique since it particularly examines the link between brand image and purchase intentions in the context of the beauty and personal care sector. Few researches have examined the particular characteristics of the beauty and personal care sector, which is renowned for its highly competitive and continuously evolving environment. Previous studies have examined the effect of brand image on customer behavior across a variety of industries.

Mohammed Salem
The Impact of Brand Authenticity on Consumers’ Emotional Attachment and Loyalty: A Study of Fast Fashion Brands

This study examines the impact of brand authenticity on consumers’ emotional attachment and loyalty towards fast fashion brands. A survey was created utilizing the explanatory technique to gather information from a random sample of Gazans living in Palestine. 302 citizens’ data were collected, and simple regression analysis was used to test hypotheses. The results showed that brand authenticity positively impacts consumers’ emotional attachment and loyalty towards fast fashion brands. Therefore, in order to strengthen their emotional connection to consumers and foster greater brand loyalty, fast fashion companies should concentrate on creating and sustaining a genuine brand image. The study adds value by exploring the effects of authenticity on customers’ emotional attachment and brand loyalty toward fast fashion companies, as well as the implications for sustainability in the fast fashion sector.

Mohammed Salem
The Role of Visual and Verbal Packaging Design on Consumers’ Purchase Decisions

This paper investigates the influence of packaging design on the Palestinian consumers’ purchase decisions. Based on the review of the relevant literature, the study identifies the key elements of effective packaging design, including visual and verbal elements. The study adopted explanatory approach using a survey to collect data from a small, random sample of Gazan people in Palestine. Dataset from 297 participants was gathered, and multiple regression analysis was utilized to examine it. The results showed that the packaging’s verbal and visual design had an effect on Palestinian customers’ purchasing choices. The novelty of this article resides in its thorough analysis of pertinent literature on the effects of packaging design—both verbal and visual—on customer behavior, as well as its insights on successful packaging design tactics. The study also addresses the difficulties and possibilities brought about by emerging technology and sustainable packaging trends, offering insightful information for marketers and designers looking to improve their packaging design strategies.

Samir Baidoun, Mohammed Salem
Local Language Use in Packaging and Its Impact on the Palestinian Consumers’ Purchase Decision

The use of local language in packaging is an increasingly popular marketing strategy, aimed at connecting with consumers. Therefore, this paper examines packaging’s use of local language and its effect on the Palestinian consumers’ buying decisions. The paper outlines the theoretical underpinnings of language use in marketing, and explores the advantages and disadvantages of using local language in packaging. Using the descriptive-analytical approach, a questionnaire was created to gather information from a simple random sample of Gazan residents in Palestine. The data was collected from 312 respondents, and simple regression analysis was used to analyze it. The findings indicated that the local language used on packaging had an impact on Palestinian consumers’ buying decisions. This article contributes to the body of research on the use of language in marketing by offering a nuanced and context-specific understanding of the function of local language in packaging and highlighting the potential of this marketing tactic for influencing consumer behavior and fostering brand loyalty in a variety of cultural contexts.

Mohammed Salem
An Analysis of the Relationship Between TQM and Learning Organization Development: The Synergic Effect of Social and Technical QM in Tunisian SMEs

Based on STS theory, the present study aims to examine the effect of social and technical quality management practices on learning organization development in SMEs. A questionnaire survey was conducted on Tunsian-certified SMEs. Quantitative data was gathered from 78 Tunisian SMEs. Collected data were analyzed using a structural equation model. The results indicate that the dimensions of QM practices separately do not have a significant relationship with learning organization. However, when integrated together to constitute a sociotechnical QM system, it shows a significant and positive link with a learning organization. The findings help practitioners to understand how TQM practices contribute to developing learning organization and focus on two dimensions simultaneously in order to ensure continuous learning. Although the amount of literature on total quality management and learning organization, there is a lack of empirical investigation regarding the relationship between social and technical quality practices and the development of learning organization in SMEs. This study seeks to bridge this gap and provide new data about this relation in SMEs operating in the Tunisian context.

Oumayma Tajouri

Navigating the Ethical and Legal Landscape of AI in Enterprise Innovation

Frontmatter
A Paradigm Shift in Key Dimensions Contemplated for the New Product Development Process in Video Conferencing Services

Innovation is the fittest method for accomplishing it better in the current business environment. Innovation is one way to attain corporate success. Additionally, it is a tool for expanding the company's scope to compete in the current market. Analyzing behavior models, discovering critical variables that influence the new product development process, and constructing models for those critical variables are the study's main goals. An extensive literature review was done to better comprehend the particular domain. The “plan and action gap,” or the difference between what people consider or plan and what actions they take for it, is one of the biggest gaps found through literature evaluations. The plan-action gap must be taken into account during the process of creating new products for business initiatives to succeed and for a change in paradigm survival. The development and addition of new features for video conferencing services are enhanced by determining the requirements of the majority of users (lead users). Data from the lead users collected for this article will aid in the new video conferencing service product development process in producing better outcomes. Using a standardized questionnaire, primary data have been gathered from the field. A Likert five-point scale and categorical items make up the research questionnaire. A Likert five-point scale and categorical items make up the study questionnaire. There are two sections on the questionnaire form. The segment opens with a description of the lead users’ demographics, which is followed by a list of the major variables that have an impact on how new products are developed. The lead users have been identified by the researchers using judgmental sampling techniques. The ‘thought and action gap’ in the creation of novel video conferencing services products is addressed in this study.

R. Leelavathi, Ajai Abraham Thomas, Bijin Philip, Ayesha Samreen
Degree of Integration of the Post COVID Platformization: Moroccan Territorial Collectives Case Studies

The objective of this research paper is to explore the integration of the work platformization induced by the pandemic crisis of COVID in Moroccan territorial collectivities. The importance of our contribution is twofold: first to contribute to approaches aimed at providing a clear definition adapted to our research context (the territory). Second to explore a topic that has been unexplored so far, and that has not been the subject of any previous exploration. Based on these considerations, we have chosen to adopt an inductive approach to our methodology, the objective of which is not only to provide conceptual insights of platformization, but also to know the degree of integration of these concepts in the Moroccan territorial collectivities through case studies.

Amina Ech-Chbani
“Cognizance, Deeds and Repercussion of E-Waste” Headed Towards Sustainable Environment

“Environment—Sustainability” is a mantra all over the world. It’s Echoing by all countries to protect the environment. Employing sustainability, numerous initiatives is enchanting by all countries. Water, Land, and Air pollution is drastically augmented as a result of unethical practices of Industries and Human usages like plastic, Glass, Footwear, fibers, metals, poisonous chemicals, pesticides, and consumer goods like disposable bags, Plastic bags, plastic containers, water bottles, and metal cans, etc. Out of countless items, E-waste is one of the foremost items which is consumed by people and is at a higher level in this today’s technology world. So the researcher focused on E-Waste management awareness among the public, their behavior, and the effectiveness of practices instigated by authorities to reduce E-waste. The study was carried out with the support of primary data, and the questionnaire was circulated among the public to ensure the factors of the focus areas of the study. The data was confirmed by applying selected tools to check the parameters.

R. Rupashree, K. Jagannathan
Artificial Intelligence and Forecasting of Traffic Accidents Using GIS

As is the case in most countries of the world Traffic accidents are a major problem in the Gaza City, the number of traffic accidents increased significantly from 2017 to 2018, and the number of traffic accidents was higher than the normal rate. Most of the methodologies that have been developed to identify danger points for traffic accidents do not achieve the required level and decision maker can take correct actions after understanding the local factors that contribute significantly to traffic accidents. In this study, a new methodology will be developed to predict and identify the locations of traffic accidents and to identify the factors that contribute to the occurrence of traffic accidents. Through this study, a distance of 13.06 km was chosen as a case study to predict the locations of traffic accidents on those roads.

Amro Qarrot, Khaled Alramlawi
Attention to Economic Factors and Its Response to Foreign Portfolio Investment: An Evidence from Indian Capital Market

Stock market consists of a variety of investors. Among these, Foreign Portfolio Investors (FPIs) is a key investment influx. These investments can change or fluctuate due to several macroeconomic factors which can cause a shift in the dynamics of the markets in India. This paper examines the factors influencing for foreign portfolio investment in long run as well as short run. The sample comprises of 120 monthly observations on Foreign Portfolio Investment (FPIs) and Macro economic variables such as Oil prices (OP), Gross Domestic Product (GDP), Interest Rate (IR), Exchange rate of Indian Rupee with USD (ER), Inflation (CPI), Nifty Index (NSEI), 10 year Bond Prices (BP) and Index of Industrial production (IIP) over a period of 10 years, spanning from January 2013 to November 2022. The study employed Autoregressive Distributed Lag model (ARDL) to establish the long run association with error correction models. The result indicates that there is long run association between the Foreign Portfolio Investment and macro-economic variables. Among this, NSEI, IIP and ER played a significant role to determine FPI investments in the long run, whereas in the short run, FPI was impacted by ER and NSEI significantly.

Sathish Pachiyappan, Anchita Kandral, H. N. Shylaja, John Paul Raj V, Saravanan Vellayan
An ABSK Model for Competency-Based Appraisal of Management Professional’s Reinforcement

Modernization and knowledge are the two most fundamental hurdles to developing new technologies for society. Only by gaining the skills necessary to mitigate the impending challenges and technological demands of Industry 5.0 can it be guaranteed that innovation will be created during the real sprint. When confronted with and resolving global challenges, individuals must learn the necessary facts, skills, morals, and attitudes to live productive lives, make informed decisions, and contribute locally and internationally through education. Technological advancement has also impacted pedagogical and academic standards to the point where curriculum designers must be vigilant to provide students with abilities that meet market expectations. This paper aims to identify the disparities between the perceived skillset and students’ competence regarding employability skills. The data demonstrate considerable variances in the perceived value of teamwork, leadership, and essential, technical, and ethical skills. Furthermore, the study's findings indicate that the students believe they are not provided enough exposure to develop such abilities. Graduates must have twenty-first-century skills such as problem-solving and analytic thinking, decision-making, organization and time management, risk-taking, and communication. The findings inform curriculum developers and policymakers about the necessary interventions that should be implemented to improve graduates’ employability abilities.

Sen B. Mathews, Amala Sen, Bijin Philip, Jinu Mathew
Glimpses on the Current Scenario of International Migration

Migration is the term used to describe the movement of people from one location to another. Internal migration occurs when people move from one location inside a country to another. International migration occurs when people move from one country to another. Migration is a frequent human trait that has been evident since prehistoric times. The abundance of technology, communications tools, and transportation infrastructure supports migration. Migration is encouraged by liberalization and globalization. It offers people a huge variety of chances and sources of income. The fictional global village will come to pass shortly. Since there are no constraints on movement, this facility will benefit both the individual and the economy.

Tinto Tom, S. J. G. Preethi
Exploring the Relationship Between Consumption Expenditure and Comorbidity Status—A Case of Wayanad District of Kerala

Lifestyle diseases are in a rising trend which is caused by many factors. Consumption patterns of people have changed over a period of time, people have begun unhealthy eating habits leading to non-communicable/lifestyle diseases. The main objectives of this study are to analyze the consumption expenditure and to analyze the co-morbidity status in the study area. A descriptive cross-sectional survey approach was adopted for the present study; the survey was conducted using Google Forms and purposive sampling technique was used to recruit 50 samples for the study. Data were analyzed using correlation, SPSS software. In the survey, the mean age of the subjects was between the age of 18–65 years, where 32% of the household samples are suffering from Hypertension, 12% of the sample household are suffering from Diabetes Mellitus, 6% of the sample households are suffering from cardiovascular diseases etc. The correlation was used to analyze the relationship between consumption patterns and co-morbidity status, revealing a strong positive correlation (0.339) between consumption patterns and co-morbidity. This could be because of various other factors. To conclude, the study surveyed the people to ascertain if there is a relation between consumption patterns and co-morbidity status. The survey has shown a significant relationship between consumption patterns and co-morbidity.

Rachel Reji, K. P. Jaheer Mukthar, Giovani Villegas-Ramirez, Robert Concepción-Lázaro, Edwin Hernan Ramirez, Carlos Huerta-Soto
Individual’s Attitude Concerning Memes: A Study Reference to Active Social Media Users

Today’s digital world, memes are more popular among the youngsters to express one’s emotion. Nowadays, almost everyone is largely relying on social media to send memes and emojis in order to share the information in a humorous way. Lots of research article are reviewed about the social media memes, internet memes and this paper summarizes the usage of social media and following the trending pattern in communicating or sharing information through the social media platform. This study is aimed to study about the individual’s attitude towards memes and its effect among the social media users. Through survey, total of 193 samples were collected by using questionnaire and statistical tools like Reliability test, Chi square and Correlation analysis have been used to interpret the collected data.

T. Somasundaram, P. Vijayasairam, Sathish Pachiyappan
A Study on Performance of Indian IPOs During 2012–2022

The capital market investments are a great opportunity for the retail investors. Literature review reveals that the performance of IPO has been studied in depth across different markets and over a wider time period. The studies with respect to India on the IPO performance is have been done at various time period. The recent growing trend in IPO has necessitated an in-depth analysis of the IPO returns over a longer period of time. This study analyses the performance of IPOs listing gains and long-term gains across sectors and based on different IPO sizes. This study takes into consideration IPOs from 1st January 2012 to 31st October 2022. The study found that there is a signification relationship between short term gain and long-term gain and it is also found that the under/over pricing have significant association with the current gain/loss. The study suggests that investing in underpriced IPOs would result in long-term gains.

J. Edward Aloysius, D. Joseph Charles Tamilmaran
Supply-Chain Management: Automating Purchase Process for Business

This paper proposes a short guideline for businesses on automating their purchase orders via a SpendMap software tool. To do so, we prepared steps to follow when automating purchase orders. Then, we equipped these steps with graphics to make the software and instructions easy for readers and users’ purchase order systems in the business. Furthermore, we provided a manual for businesses, allowing them to eliminate manual paperwork, save time, and implement their purchase orders. Noticeably, we have simplified the guideline to be promptly followed by readers and users aiming to implement purchase order systems in their businesses.

Kais Ben-Ahmed, Meriam Amamou
Diversifying Sources of Sports Financing for Premier League Clubs and Ways for Developing Them

The current study aimed to reveal the sources of funding for Premier League football clubs, and ways to develop these sources. The researcher used the descriptive approach with its qualitative approach. The interview was employed to collect data. From (12) participants, the study found several results: Sports facilities are a major source of funding for sports clubs, schools and sports academies are not considered a source of funding for sports clubs, the annual grant provided by official agencies is a major source of funding for sports clubs, annual sponsorship provided From Ooredoo, which contributes to alleviating the clubs’ financial crisis. The study recommended a set of recommendations, most notably: rehabilitating club facilities to increase their revenues, encouraging capital to invest in the sports field, designing long-term sports projects and attracting financing for them from external parties, selecting some club board members who have experience in the field of economics.

Othman O. Al-Amassi
The Influence of Virtual Reality on Purchase Intention: A Study of the Fashion Industry

This study examines how virtual reality (VR) technology affects consumers’ intentions to buy in the fashion sector. Data was gathered from a simple random sample of the Palestinian customers (324 respondents) who used VR technology in the context of online fashion purchasing using a survey-based technique. The findings of this paper indicated that the three major characteristics of VR technology (perceptual presence, behavioral interactivity, and technological embodiment) have positive effects on consumers’ purchase intentions. In the very competitive fashion business, these results provide marketers and retailers useful information they can use to improve customer shopping experiences and boost sales. This study's practical implications for fashion industry marketers and retailers make it significant. According to the results, integrating VR technology into the online buying process may encourage customers to make a purchase by raising their estimation of its value and fun.

Mohammed Salem
Impact of XR-Enabled Collaboration in Businesses—An Economic, Ecological, and Social Perspective

With increasing computing power and hardware diffusion, the number of possible use cases for Extended Reality (XR) in the business environment is increasing. Not least, due to globalization, the relevance of new forms of collaboration have furthermore gained relevance. This paper, therefore, investigates which different forms of collaboration are enabled with XR technologies and how they affect businesses. Various XR-enabled collaboration forms are demonstrated by distinguishing between synchronous, asynchronous, spatially co-located, and spatially separated XR collaboration. The impact of these new collaboration forms is then analyzed from a sustainability perspective, i.e., economic, ecological, and social. The analysis leads to five value dimensions illustrating the value-adding impact of XR-enabled collaboration on business activities. A subsequent discussion on concrete application scenarios from science demonstrates the value-adding potential in these dimensions and shows the limits of XR-enabled collaboration.

Tim Krodel, Vera Schott, Anjela Mayer, Jivka Ovtcharova
A Geometric Brownian Motion of ASEAN-5 Stock Indexes

The ASEAN-5 region has experienced significant economic growth and development in recent years, but this growth has been accompanied by increasing volatility in financial markets. To better understand the dynamics of these markets and identify potential risks and opportunities, it is important to analyze the historical data to evaluate the stock market performance. This research aims to determine the parameters of Geometric Brownian Motion (GBM) for stock indexes in ASEAN-5 countries from 2017 to 2022 and model GBM using this data. Subsequently, the data is split into two partitions, with 70% used as the in-sample in data management for the starting of the analysis, while the other 30% will be applied in future works. Note that GBM, drift, and volatility parameters are calculated based on the in-sample data. The findings of this research provide insights into the performance of GBM in modeling stock index data and contribute to understanding the behavior of stock indexes in the ASEAN-5 countries.

Norazman Nordin, Norizarina Ishak, Nurfadhlina Abdul Halim, Siti Raihana Hamzah, Ahmad Fadly Nurullah Rasadee
Perception and Acceptance of Terrace and Balcony Gardening for Sustainable Future of Bengaluru

The incorporation of vegetative systems into the town fabric has the capability to reduce negative environmental impacts and proliferate the economic and social wellbeing. Terraced gardens, also known as green roofs, have many advantages such as productive use of space, conversion of carbon dioxide emissions and production of oxygen. The purpose of the study was to determine terrace and balcony gardener’s attitude and perceptions, challenges and benefits obtained from it. This paper sought to measure home gardening motivation, cultivated plants, challenges faced, attitude and perceptions towards terrace gardening among 150 respondents. Descriptive statistics was applied and the data was analyzed through SPSS. This article will help the architects of apartments and independent houses in designing better structures that reduces the building energy costs and increases the roof life span.

Priya Josson Akkara, Reenu Mohan
Performance of the Agricultural Sector in India Through Farm Credit Accessibility: A Statistical Analysis

Agriculture and its allied economic activities are rural India’s largest employment-generating instrument. It is contributing a sizeable amount to the Gross Domestic Product (GDP) as well. The nation’s agricultural sector and other related activities witnessed revolutionary growth. The major aim of this paper is to find out the role of agricultural credit in agricultural output, analyse the credit disbursement by tanking institutions to small and medium farmers and evaluate the farm credit accessibility and performance of agriculture in terms of production in India. The biggest concern in the agricultural sector is the non-availability and inadequacy of formal credit facilities for farming activities. The growth of the farm sector is purely based on the increased production of agricultural commodities. It can be possible through financial support through formal credit systems. The farm credit encourages the agrarians to shift to a superior production level by using additional inputs and achieving a higher output level. It will also help to promote employment in rural areas. This work basically followed the descriptive and analytical structure of the research method to emphasise the role of agricultural credit in enhancing the performance of the sector. This piece of research study used secondary data sourced from various published government reports such as the Press Information Bureau of India, NABRD, and RBI reports published in various years. The information is collected from the recent past years from 2017–2018 to 2020–2021 period. The soured data was tabulated and inferred to emphasise the significance of farm credit in enhancing the performance of the agricultural sector in India. Based on this background, this paper aims to emphasise the role of credit accessibility of farmers in improving agricultural performance in terms of output. It is found from the analysis that agricultural credit accessibility and disbursement were supported to promote the production of small and medium farmers in India.

R. Kasthuri, S. Rajeswari, P. Kumarasamy, R. Thamilmani, K. Sivasubramanian
The Use of M-Government Apps and the Levels of Public Satisfaction with M-Services Quality

The digitalization of various services has grown rapidly in recent years, which was a boon during the pandemic. Services such as financial transactions, medical assistance, government services, and bill payments became more convenient through various mobile apps. Several studies have previously been conducted. However, this study presents a conceptual model to determine the extent of public use of mobile government (M-government) apps within the Kingdom of Bahrain and the level of public satisfaction with the M-services provided. Furthermore, this study investigates a model that can measure the level of satisfaction with the quality of the M-service in its various aspects. Data was collected through the survey research method, and statistical software was used to analyze and present the data. The results demonstrated that the specific model successfully established a significant relationship between the various parameters of actual usage and public satisfaction levels.

Mohammed Mostafa Refaat Moharam, Taniya Mukherjee
Shariah Governance and Audit in the Islamic Banks: A Literature Review

The implementation of Shariah governance by the Shariah Supervisory Board (SSB) is critical to overseeing and directing the IB's activities and ensuring their integrity, credibility, and transparency. Islamic banks will not be able to operate in accordance with Shariah if they do not follow proper Shariah governance processes. The purpose of this study is to investigate the Sharia governance practices of Islamic banks. Moreover, over 30 years ago, as the Islamic financial industry developed, Shariah testing became an issue. However, it is difficult to obtain reports describing the current state of Shariah research. Therefore, it is important to evaluate studies on Shariah testing. Therefore, the aim of this study was to assess and present the current state of Sharia auditing using an inductive approach. In addition, we analyze relevant previous literature to evaluate and evaluate Shariah governance and auditing in Islamic banking. The findings of this study show that Islamic law auditing and governance have a significant impact on the performance of Islamic banks.

Abdulmajid Obaid Hasan Saleh, Seed Mari M. Alsirhani, Deden Misbahudin Muayyad
From ‘Knowledge is Power’ to ‘Voluntary Knowledge Sharing is Power’: Its Relation with Personality Traits and Motivation for Sustainability (Literature Review)

In the global economic environment, Knowledge Sharing Behavior (KSB) is prosperous in Higher Educational Institutions (HEIs). Universities play a role in disseminating knowledge and knowledgeable graduates for society. They face knowledge-based competition, thus, the dissemination of produced and renewed knowledge among academicians is essential. Yet, insufficient efforts were noted among academics in the context of HEIs. Knowledge management (KM) thrives to establish effective and efficient strategies to enhance KSB, however, employees hesitate to share their knowledge. To face this challenge, studies tackled a variety of motivations—intrinsic and extrinsic, that foster KSB in different organizational contexts. The literature showed that when informally volunteering (in the workplace), employees prioritize their time and tasks to share knowledge for the common good. High-valued (for others’ interests) motivation as opposed to low-valued (for self-interests) motivation, is essential for academics as knowledge workers. As such, KSB is considered a social or voluntary activity. An argument in the literature questions why individuals respond differently to KSB and its motivational forces. Noteworthy, there is a consensus among most studies that individual factors are the most influencing contributors to KSB, compared with managerial and technological factors. Personality Traits are considered prerequisites for predicting KSB, and voluntary behaviour as well. In this sense, the literature showed inconclusive and questionable results in examining the effect of personality traits on KSB under the influence of different motivational factors. This could be because personality traits interact differently with motivational forces in disparate contexts. This complex interaction developed the need for more empirical evidence. Another reason could be, the complexity of the interaction of individuals’ personality traits with KSB as a construct with two forms, voluntary (up to their will), and solicited (up to others’ request), where each has different characteristics. There is a need for HEIs in Bahrain to embrace VKSB among academicians. Therefore, there is a need to study academicians’ personality traits’ effect on VKSB. That is, to maintain the Knowledge of Key Performance Indicators (KPIs) and Standards of Bahrain’s HEIs, through personality-based strategies. This is aligned with Bahrain’s ten-year plan objectives-Vision 2030, to position Bahrain as the regional hub for HE. Simultaneously, the vision addresses the Sustainable Development Goals 2030 (SDGs).

Alya Alyusuf
Persuasiveness Towards Organic Food Products Among Metropolitans

The initiative of ‘Green revolution’ which is to address the increased population and demand made the natural way of agriculture deteriorated. Organic food products are grown naturally without applying chemicals and fertilizers with moral and ethical principles of traditional cultivation. In India, the market for chemical free food items has been expanding quickly in recent years. The primary driver of the market’s growth has been the growing health consciousness among the customers in major cities of India. The gradual consumption of organic food in metropolitan cities as part of a healthy diet is a noteworthy development in light of health concern. Besides, in view of consumption of organic food products and health benefits connected to it, the preference for organic food items is increasing rapidly. There are many factors associated with the buying behaviour of every individual. This article is an attempt to identify the persuading factors of an individual towards consuming organically grown food items. These factors are associated with their perception, health related factors, buying power, social status, and environmental consciousness. The present study also identifies the role of demographic factors on consumption of organic food products.

Nittymol Antony, S. Saranya
Identifying Company’s Ethical Behavior to Its Stakeholders: The Role of Board of Directors

Company business ethics covers not only social and environmental responsibility, but also the maintenance of the company’s relationship and commitment to its stakeholders. This study aims to examine the effect of board of directors’ (BOD) characteristics on disclosure of company ethics-to-stakeholder. The samples of this study are shariah compliant companies listed at the Indonesian stock exchange. The study used content analysis to measure the level of ethics-to-stakeholders disclosure. Data analysis uses panel data regression and shows that board education has positive influence, while size, nationality diversity, and meeting frequency of BOD do not influence company’s ethics-to-stakeholder disclosure. However, the findings show the high level of disclosure which indicate that the sharia compliant companies concern with ethical behaviour to their stakeholders. Different stakeholders have different interests, and it is the duty of BOD to accommodate all the interests. Rights and obligations of each party should be stated clearly to ensure that the agreement is based on mutually beneficial relationship.

Peni Nugraheni, Syed Musa Alhabshi, Romzie Rosman
Metadaten
Titel
AI and Business, and Innovation Research: Understanding the Potential and Risks of AI for Modern Enterprises
herausgegeben von
Bahaaeddin Alareeni
Islam Elgedawy
Copyright-Jahr
2024
Electronic ISBN
978-3-031-42085-6
Print ISBN
978-3-031-42084-9
DOI
https://doi.org/10.1007/978-3-031-42085-6

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