An Atlas for Knowledge-Innovation: Migration from Business Planning to Innovation Strategy

Shortly after the astronauts of Apollo 17 reached the moon, the world awakened to a new perspective of bringing a vision into reality. It required more collaboration and faith than anyone previously dared to dream. Results were wondrous — beyond expectations. Similarly, executives today are caught in a quandary. They can continue to utilize the triedand-true methodologies (unsuited for today’s economic environment) or they can experiment with the unknown and venture forth with management initiatives that project innovation, creativity, and responsible risk. This chapter contrasts classical business planning with knowledge-innovation strategy, providing a map for migrating from the former to the latter.