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2015 | OriginalPaper | Buchkapitel

An Examination of the E-Bookers and E-Browsers in Emerging Markets: Online Browsing Behaviour in Independent Hotels in Hoi An

verfasst von : Hilary Catherine Murphy, Yung Dang, Meng-Mei Chen

Erschienen in: Information and Communication Technologies in Tourism 2015

Verlag: Springer International Publishing

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Abstract

This paper reviews the e-browsing and e-booking behaviours and drivers in the context of a newly emerging market where much of the distribution landscape remains traditional and OTAs have yet to dominate the market. It uses a quantitative approach and the findings indicate that e-bookers and e-browsers share more commonalities than differences, except in their usage of hotel sites. Recommendations are made to retain direct online bookings, avoid commissions from agents and engage with customers directly. The managerial implications focus on improved website performance for both e-browsers and e-bookers.

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Titel: An Examination of the E-Bookers and E-Browsers in Emerging Markets: Online Browsing Behaviour in Independent Hotels in Hoi An
verfasst von: Hilary Catherine Murphy
Yung Dang
Meng-Mei Chen
Verlag: Springer International Publishing
Buch: Information and Communication Technologies in Tourism 2015
Print ISBN: 978-3-319-14342-2

Electronic ISBN: 978-3-319-14343-9

Copyright-Jahr: 2015
DOI: https://doi.org/10.1007/978-3-319-14343-9_55

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