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Erschienen in:
2013 | OriginalPaper | Buchkapitel
An Innovative Way to Add Value to Organizations: People Relationship Modeling
verfasst von : Robert Ari Waker, Mario Mollo Neto, Antonio Henrique Queiroz Conceição
Erschienen in: Advances in Production Management Systems. Sustainable Production and Service Supply Chains
Verlag: Springer Berlin Heidelberg
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Communications agencies are private organizations that have a fundamental role in marketing and communication markets. Following this perspective, this study, with the support of Social Network Analysis tools, the structure of an agency will be modeled with the purpose of identifying the most important actors and its relationships, and show its interdependence with the workflow of the production chain. To achieve compatible results with the organization goals, it is important that their areas or teams relate with one another so as to optimize their production processes. With support of the Ucinet
®
software and its integrated module NetDraw
®
, this paper describes through a case study, how to implement this innovative approach and follow the evolution of the network in order to improve their operational performance. The results pointed out an increase in productivity after the analysis and change in the organization’s internal communication.