nach oben

Erschienen in:

2019 | OriginalPaper | Buchkapitel

3. Antecedents of Brand Hate

verfasst von : S. Umit Kucuk

Erschienen in: Brand Hate

Verlag: Springer International Publishing

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config

KI-gestützte Suche

Aus

Abstract

I discuss major brand hate antecedents in twofold in the chapter: company-related antecedents and consumer-related antecedents. I discuss company-related antecedents as “product and service failures” and “corporate social irresponsibility” with data. Furthermore, I discuss the potential interactions among company-related antecedents as some companies can both serve dysfunctional products and services failures and can be socially irresponsible. These potential antecedents are discussed in light of the consumer complaint and corporate social responsibility literature studies. In consumer-related antecedents, I generally focused on consumer personality disorders and traits that might function as major antecedent such as narcissistic individuals. Narcissism and entitlement are interchangeable as major consumer brand hate indicators in this chapter. Big Five and Agency v. Communion personality traits and their potential interactions with consumer brand hate are also discussed.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Vorheriges Kapitel What Is Brand Hate?

Nächstes Kapitel Consequences of Brand Hate

Abele, E. A. (2003). The dynamics of masculine-agentic and feminine-communal traits: Findings from a prospective study. Journal of Personality and Social Psychology, 85(4), 768–776.CrossRef

Abele, E. A., & Wojciszke, B. (2007). Agency and communion from the perspective of self versus others. Journal of Personality and Social Psychology, 93(5), 751–763.CrossRef

Aumer, K., Bahn, A. C. K., & Harris, S. (2015). Through the looking glass, darkly: Perceptions of hate in interpersonal relationships. Journal of Relationship Research, 6(4), 1–7.

Bakan, D. (1966). The duality of human existence: An essay on psychology and religion. Chicago: Rand McNally.

Baumeister, F. R., Smart, L., & Boden, J. M. (1996). Relation of threatened egotism to violence and aggressions: The dark side of high self-esteem. Psychological Review, 103, 5–33.CrossRef

Bender, S. D. (2012). Mirror, mirror on the wall: Reflecting narcissism. Journal of Clinical Psychology, 68(8), 877–885.CrossRef

Berens, G., van Riel, C. B., & van Bruggen, G. H. (2005). Corporate associations and consumer product responses: The moderating role of corporate brand dominance. Journal of Marketing, 69(3), 35–18.CrossRef

Bhattacharya, C. B., & Sen, S. (2004). Doing better at doing good. California Management Review, 47(1), 9–24.CrossRef

Bryson, D., Atwal, G., & Hulten, P. (2013). Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands. Qualitative Market Research: An International Journal, 16(4), 393–405.CrossRef

Bushman, B. J., & Baumeister, R. F. (1998). Threatened egotism, narcissism, self-esteem, and direct and displaced aggression: Does self-love or self-hate lead to violence? Journal of Personality and Social Psychology, 75, 219–229.CrossRef

Campbell, W. K., Bonacci, A. M., Shelton, J., Exline, J. J., & Bushman, B. J. (2004). Psychological entitlement: Interpersonal consequences and validation of a self-report measure. Journal of Personality Assessment, 83(1), 29–45.CrossRef

Chamorro-Premuzic, T., Bennett, E., & Furnham, A. (2007). The happy personality: Mediational role of trait emotional intelligence. Personality and Individual Differences, 42(8), 1633–1639.CrossRef

Cherrier, H. (2009). Anti-consumption discourses and consumer-resistant identities. Journal of Business Research, 62(2), 181–190.CrossRef

Costa, P. T., Jr., & McCrae, R. R. (1985). The NEO personality inventory manual. Odessa, FL: Psychological Assessment Resources.

Deutsch, M. (1985). Distributive justice: A social-psychological perspective. New Haven, CT: Yale University Press.

Du, S., Bhattacharya, C. B., & Sen, S. (2010). Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication. International Journal of Management Reviews, 12(1), 8–19.CrossRef

Exline, J. J., Baumeister, R. F., Bushman, B. J., Keith Campbell, W., & Finkel, E. J. (2004). Too proud to let go: Narcissistic entitlement as a barrier to forgiveness. Journal of Personality and Social Psychology, 87(6), 894–912.CrossRef

Ferguson, C. J., Nielsen, R. K., & Maguire, R. (2017). Do older adults hate video games until they play them? A proof-of-concept study. Current Psychology, 36(4), 919–926.CrossRef

Freestone, O., & Vincent-Wayne, M. (2004). Generation Y attitudes towards E-ethics and internet-related misbehaviors. Journal of Business Ethics, 54(2), 121–128.CrossRef

Freud, S. (1943). A general introduction to psychoanalysis. Garden City, NY: Garden City Publishing Company Inc.

Funches, V., Markley, M., & Davis, L. (2009). Reprisal, retribution and requital: Investigating customer retaliation. Journal of Business Research, 62(2), 231–238.CrossRef

Gebauer, J. E., Sedikides, C., Verplanken, B., & Maio, G. R. (2012). Communal narcissism. Journal of Personality and Social Psychology, 103(5), 854–878.CrossRef

Gregoire, Y., Tripp, T. T., & Legoux, R. (2009). When customer love turns into lasting hate: The effects of relationship strength and time on customer revenge and avoidance. Journal of Marketing, 73(6), 18–32.CrossRef

Gregoire, Y., Laufer, D., & Tripp, T. M. (2010). A comprehensive model of customer direct and indirect revenge: Understanding the effects of perceived greed and customer power. Journal of the Academy of Marketing Science, 38(6), 738–758.CrossRef

Grubbs, J. B., Exline, J. J., & Keith Campbell, W. (2013). I deserve better and god knows it! Psychological entitlement as a robust predictor of anger at god. Psychology of Religion and Spirituality, 5(3), 192–200.CrossRef

Harrison-Walker, J. L. (2001). E-complaining: A content analysis of an internet complaint forum. Journal of Services Marketing, 15(5), 397–412.CrossRef

Hegner, S., Fetscherin, M., & van Delzen, M. (2017). Determinants and outcomes of brand hate. Journal of Product & Brand Management, 26(1), 13–25.CrossRef

Heller, D., Komar, J., & Lee, W. B. (2007). The dynamics of personality states, goals and well-being. Personality and Social Psychology Bulletin, 33(6), 898–910.CrossRef

Hollenbeck, C. R., & Zinkhan, G. M. (2010). Anti-brand communities, negotiation of brand meaning and the learning process: The case of Wal-Mart. Consumption Markets & Culture, 13(3), 325–345.CrossRef

Jay, T. (2009). The utility and ubiquity of taboo words. Perspectives on Psychological Science, 4(2), 153–161.CrossRef

Johnson, D., & Rusbult, C. E. (1989). Resisting temptation: Devaluation of alternative partners as a means of maintaining commitment in close relationships. Journal of Personality and Social Psychology, 57(6), 967–980.CrossRef

Johnson, R. A., Matear, M., & Thomson, M. (2011). A coal in the heart: Self-relevance as a post-exit predictor of consumer anti-brand actions. Journal of Consumer Research, 38(1), 108–125.CrossRef

Kahr, A., Nyffenegger, B., Krohmer, H., & Hoyer, W. D. (2016). When Hostile consumers Wreak Havoc on your brand: The phenomenon of consumer brand Sabotage. Journal of Marketing, 80(3), 25–41.CrossRef

Katyal, K. S. (2010). Stealth marketing and antibranding: The love that dare not speak its name. Buffalo Law Review, 58, 795–849.

Kay, J. M. (2006). Strong brands and corporate brands. European Journal of Marketing, 40(7/8), 742–760.CrossRef

Kipnis, D. (1972). Does power corrupt? Journal of Personality and Social Psychology, 24(1), 33–41.CrossRef

Kirchmeyer, C. (2002). Change and stability in managers’ gender roles. Journal of Applied Psychology, 87(5), 929–939.CrossRef

Krishnamurthy, S., & Kucuk, S. U. (2009). Anti-branding on the internet. Journal of Business Research, 62(11), 1119–1126.CrossRef

Kucuk, S. U. (2008a). Negative double jeopardy: The role of anti-brand sites on the internet. Journal of Brand Management, 15(3), 209–222.CrossRef

Kucuk, S. U. (2008b). Consumer exit, voice and ‘power’ on the internet. Journal of Research for Consumers, 15. http://www.jrconsumers.com/academic_articles/issue_15,_2008.

Kucuk, S. U. (2009a). The evolution of market equalization on the internet. Journal of Research for Consumers, 16. http://jrconsumers.com/academic_articles/issue_16,_2009.

Kucuk, S. U. (2009b). Consumer empowerment model: From unspeakable to undeniable. Direct Marketing: An International Journal, 3(4), 327–342.CrossRef

Kucuk, S. U. (2010). Negative double jeopardy revisited: A longitudinal analysis. Journal of Brand Management, 18(2), 150–158.CrossRef

Kucuk, S. U. (2012). Can consumer power lead to market equalization? Journal of Research for Consumers, 21, 1–25.

Kucuk, S. U. (2015). A semiotic analysis of consumer-generated anti-branding. Marketing Theory, 15(2), 243–264.CrossRef

Kucuk, S. U. (2018). Macro-level antecedents of consumer Brand Hate. Journal of Consumer Marketing …, Forthcoming.

Kucuk, S. U., & Krishnamurthy, S. (2007). An analysis of consumer power on the internet. Technovation, 27(1/2), 47–56.CrossRef

Lash, C. (1979). Culture of narcissism: American life in an age of diminishing expectations. New York: W. W. Norton.

Lee, S., & Jude, B. C. (2012). Consumer complaint channel choice in online and offline purchases. International Journal of Consumer Studies, 36(1), 90–96.CrossRef

Lee, M., Motion, J. M., & Conroy, D. (2009). Anti-consumption and brand avoidance. Journal of Business Research, 62(2), 169–180.CrossRef

Loveland, K. E., Smeesters, D., & Mandel, N. (2010). Still preoccupied with 1995: The need to belong and preference for nostalgic products. Journal of Consumer Research, 37(3), 393–407.CrossRef

Luo, X., & Bhattacharyan, C. B. (2006). Corporate social responsibility, customer satisfaction, and market value. Journal of Marketing, 70(4), 1–18.CrossRef

Malär, L., Krohmer, H., Hoyer, W. D., & Nyffenegger, B. (2011). Emotional brand attachment and brand personality: The relative importance of the actual and the ideal self. Journal of Marketing, 75(4), 35–52.CrossRef

Moeller, S. J., Crocker, J., & Bushman, B. J. (2009). Creating hostility and conflict: Effects of entitlement and self-image goals. Journal of Experimental Social Psychology, 45(2), 448–452.CrossRef

Mulyanegara, R. C., Tsarenko, Y., & Anderson, A. (2009). The Big Five and Brand Personalit: Investigating the impact of consumer personality on preferences towards particular brand personality. Journal of Brand Management, 16(4), 234–247.CrossRef

Opotow, S. (1990). Moral exclusion and injustice: An introduction. Journal of Social Issues, 46(1), 1–20.CrossRef

Opotow, S. (2005). Hate, conflict and moral exclusion. In R. J. Sternberg (Ed.), The Psychology of Hate (pp. 121–153). Washington, DC: American Psychological Association.

Opotow, S., Gerson, J., & Woodside, S. (2005). From moral exclusion to moral inclusion: Theory for teaching peace. Theory Into Practice, 44(4), 303–318.CrossRef

Paulhus, D. L. (2001). Normal narcissism: Two minimalist accounts. Psychological Inquiry, 12(4), 228–230.

Paulhus, D. L., & John, O. P. (1998). Egoistic and moralistic biases in self-perception: The interplay of self-deceptive styles with basic traits and motives. Journal of Personality, 66(6), 1025–1060.CrossRef

Portwood-Stacer, L. (2013). Media refusal and conspicuous non-consumption: The performative and political dimensions of Facebook abstention. New Media and Society, 15(7), 1041–1057.CrossRef

Reed, A. (2004). Activating the self-importance of consumer selves: Exploring identity salience effects on judgments. Journal of Consumer Research, 31(2), 286–295.CrossRef

Reidy, E. D., Zeichner, A., Foster, J. D., & Martinez, M. A. (2008). Effects of narcissistic entitlement and exploitativeness on human physical aggression. Personality and Individual Differences, 44, 865–875.CrossRef

Robert, P. (2014). The impulse society: America in the age of instant gratification. New York: Bloomsbury Publishing.

Romani, S., Grappi, S., & Bagozzi, R. (2013). My anger is your gain, my contempt your loss: Explaining consumer responses to corporate wrongdoing. Psychology and Marketing, 30(12), 1029–1042.CrossRef

Sauter, B. M, & Stebbins, S. (2017). America’s most hated companies. 24/7 Wall St. January 10, 2017; Visited on October 30, 2017, http://247wallst.com/special-report/2017/01/10/americas-most-hated-companies-4/.

Sen, S., & Bhattacharya, C. B. (2001). Does doing good always lead to doing better? Consumer reactions to corporate social responsibility. Journal of Marketing Research, 38(2), 225–244.CrossRef

Shaver, P. R., & Brennan, K. A. (1992). Attachment styles and the “Big Five” personality traits: Their connections with each other and with romantic relationship outcomes. Personality and Social Psychology Bulletin, 18(5), 536–545.CrossRef

Shiota, M. N., Keltner, D., & John, O. P. (2006). Positive emotion dispositions differentially associated with Big Five personality and attachment style. The Journal of Positive Psychology, 1(2), 61–71.CrossRef

Silden, S. E., & Skeie, M. E. (2014). Investigating the brand love-brand hate relationship, and the effects of brand attitude and brand attachment on brand hate (Master thesis, BI Norwegian Business School).

Staub, E. (1990). Moral exclusion, personal goal theory, and extreme destructiveness. Journal of Social Issues, 46(1), 47–64.CrossRef

Stinson, F. S., Dawson, D. A., Goldstein, R. B., Chou, S. P., Huang, B., Smith, S. M., et al. (2008). Prevalence, correlates, disability, and comorbidity of DSM-IV narcissistic personality disorder: Results from the wave 2 national epidemiologic survey an alcohol and related conditions. Journal of Clinical Psychiatry, 69(7), 1033–1045.CrossRef

Swaminathan, V., Page, K. L., & Gürhan-Canli, Z. (2007). ‘My’ brand or ‘Our’ brand: The effects of brand relationship dimensions and self-construal on brand evaluations. Journal of Consumer Research, 34(2), 248–259.CrossRef

Sweetin, H. V., Knowles, L. L., Summey, J. H., & McQueen, K. S. (2013). Willingness-to-punish the corporate brand for corporate social irresponsibility. Journal of Business Research, 66(10), 1822–1830.CrossRef

Thompson, C. J., Rindfleisch, A., & Arsel, Z. (2006). Emotional branding and the strategic value of doppelganger brand image. Journal of Marketing, 70(1), 50–64.CrossRef

Tripp, T. T., & Gregoire, Y. (2011). When unhappy costumer strike back in the internet. Sloan Management Review, 52(3), 37–44.

Twenge, J. M., Kontrath, S., Foster, J. D., Campbell, W. K., & Bushman, B. J. (2008). Ego inflating over time: A cross-cultural meta-analysis of the narcissistic personality inventory. Journal of Personality, 76, 875–901.CrossRef

Uchronski, M. (2008). Agency and communion in spontaneous self-descriptions: Occurrence and situational malleability. European Journal of Social Psychology, 38(7), 1093–1102.CrossRef

Varadarajan, P. R., & Menon, A. (1988). Cause-related marketing: A coalignment of marketing strategy and corporate philanthropy. Journal of Marketing, 52(3), 58–74.CrossRef

Voorn, R., Hegner, S., & Pruyn, A. (2015). Product type and personality in brand relationship. In M. Fetscherin & T. Heilmann (Eds.), Consumer brand relationship (pp. 83–107). London: Palgrave Macmillan.CrossRef

Ward, C. J., & Ostrom, A. L. (2006). Complaining to the masses: The role of protest framing in customer-created complaint web sites. Journal of Consumer Research, 33(2), 220–230.CrossRef

Ward, C. L., Thorn, B. E., Clements, K. L., Dixon, K. E., & Sanford, S. D. (2006). Measurement of agency, communion, and emotional vulnerability with the personal attributes questionnaire. Journal of Personality Assessment, 86(2), 206–216.CrossRef

Wu, T. (1999, September). Application-centered internet analysis. Virginia Law Review, 85, 1163–1204.CrossRef

Zarantonello, L., Romani, S., Grappi, S., & Bagozzi, R. P. (2016). Brand Hate. Journal of Product & Brand Management, 25(1), 11–25.CrossRef

Zarantonello, L., Romani, S., Grappi, S., & Fetscherin, M. (2018). Trajectories of brand hate. Journal of Brand Management, https://doi.org/10.1057/s41262-018-0105-5, Forthcoming.

Zhu, F., & Zhang, X. (2010). Impact of online consumer reviews on sales: The moderating role of product and consumer characteristics. Journal of Marketing, 74(2), 133–148.CrossRef

Titel: Antecedents of Brand Hate
verfasst von: S. Umit Kucuk
Verlag: Springer International Publishing
Buch: Brand Hate
Print ISBN: 978-3-030-00379-1

Electronic ISBN: 978-3-030-00380-7

Copyright-Jahr: 2019
DOI: https://doi.org/10.1007/978-3-030-00380-7_3