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Erschienen in:
2015 | OriginalPaper | Buchkapitel
Antecedents to Immigrants’ Consumer Ethnocentrism: The Case of Russian Immigrants to Israel
verfasst von : Dalia Velan, Aviv Shoham, Ayalla Ruvio
Erschienen in: Marketing in Transition: Scarcity, Globalism, & Sustainability
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As immigration has become a growing worldwide phenomenon, the notion of migrant ethnicity is attracting growing interest in social sciences research. In marketing, scholars have studied if and how ethnicity influences consumer behavior. Ogdan’s (2004) comprehensive review supported the influence of culture and acculturation on consumers’ purchase decisions through
ethnic identity, acculturation
into the host culture,
culture conflict, marginalization, ethnocentrism
, and
consumer ethnocentrism
(CE). While studies have examined ethnocentrism and CE and their antecedents and consequences, immigrants’ CE has been under-researched. We focus on ethnocentrism and CE of Russian immigrants to Israel.