2003 | OriginalPaper | Buchkapitel
Applications in Marketing
verfasst von : Nikolaos F. Matsatsinis, Yannis Siskos
Erschienen in: Intelligent Support Systems for Marketing Decisions
Verlag: Springer US
Enthalten in: Professional Book Archive
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MARKEX has been used in the following real-world applications: Design of a new flour product for a Greek flourmill company (Cretan Mills - ERGASYA, 1991).Market survey of the Cretan olive oil in the Greek market (area of Athens) (Baourakis et al., 1995).Market survey of the Cretan wines in the Greek market (area of Athens) (Siskos et al., 1995).Market survey of the Cretan olive oil in the German market (Matsatsinis et al., 1995).Market survey if the Cretan olive oil in the French market (Siskos et al., 2001).