29. Applications of Social Network Analysis

A social network [2] is a description of the social structure between actors, mostly persons, groups or organizations. It indicates the ways in which they are connected with each other by some relationship such as friendship, kinship, finance exchange etc. In a nutshell, when the person uses already known/unknown people to create new contacts, it forms social networking. The social network is not a new concept rather it can be formed when similar people interact with each other directly or indirectly to perform particular task. Examples of social networks include a friendship networks, collaboration networks, co-authorship networks, and co-employees networks which depict the direct interaction among the people. There are also other forms of social networks, such as entertainment networks, business Networks, citation networks, and hyperlink networks, in which interaction among the people is indirect. Generally, social networks operate on many levels, from families up to the level of nations and assists in improving interactive knowledge sharing, interoperability and collaboration.