Archetypes of Crowdfunding Platforms

A Multidimensional Comparison

verfasst von: Florian Danmayr

Verlag: Springer Fachmedien Wiesbaden

Buchreihe : BestMasters

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Wirtschaft"

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Über dieses Buch

Currently, a new potential paragon of fundraising and financing, in particular crowd funding (CF) attracts a lot of attention. Basically, CF is an open call for capital, mainly via the internet, where the desired campaign can be evaluated and financially supported by a large group of individuals, the crowd. The matchmaking process between campaign creators and potential investors is mainly established by a standardized CF platform (CFP). Scientific discourse on CF is still nascent, since existing studies and papers focus on the potential of CF and its basic principles. Florian Danmayr addresses crowd funding platforms as object of his analysis and contributes to the body of literature by enhancing knowledge on the composition of the CFP market.

Inhaltsverzeichnis

Frontmatter

1. Introduction

Abstract

Since 2010 the German association “Anglizismus des Jahres” collects words and phrases which have been adopted from English to the German language, thus gaining increased awareness in society. In 2012 the official committee elected CROWDFUNDING as to be anglicism of the year.

Florian Danmayr

2. Web 2.0 and crowdfunding platforms

Abstract

Based on a broad review of existing literature embracing the topic of this thesis, the following chapter will provide the theoretical foundation for the further work. The phenomenon of crowdfunding with all its different shapes will be captured by tearing it down into more general types of funding (subject) and the role that has been taken over by the internet, especially topics linked to Web 2.0 (context). All the themes which will be identified in chapter 2 will be subsumed in order to propose a model of the current setting of crowdfunding platforms. This proposition will be shown at the end of chapter 2 and will be the foundation for the research method that is applied for this work.

Florian Danmayr

3. Methodology

Abstract

Methodological fit is an overarching criterion for ensuring quality field research (Edmondson et al. 2007), therefore it is also essential for this master thesis. As a first overview of existing literature shows, there has been little research or formal theorizing to date. The number of serious papers and the amount of data focused mainly on crowdfunding is still rather small but growing quickly (Hemer 2011). So the literature specifically devoted to crowdfunding is only nascent (Belleflame et al. 2012, Belleflamme et al. 2013).

Florian Danmayr

4. Empirical findings

Abstract

The following section will describe the major findings from the process of data collection. This data collection has been guided by the developed coding manual and rules have been applied according to the anchors that are described in chapter 3.4.3. First the author is going to describe how the sample has been chosen and what have been the criteria for including or excluding a specific item. This statement is followed by an univariate analysis of each category that is carried out in the coding manual. Where it seems to be reasonable, contingency tables are applied in order to unveil potential relationships between codes. Additionally qualitative findings are presented to substantiate the quantitative assertion or to clarify specific findings.

Florian Danmayr

5. Conclusion and outlook

Abstract

The following chapter summarizes the results, shows the strengths and weaknesses of the work, tries to classify the findings within the existing literature and opens discussion for fields of future research.

Florian Danmayr

Backmatter

Titel: Archetypes of Crowdfunding Platforms
verfasst von: Florian Danmayr
Verlag: Springer Fachmedien Wiesbaden
Electronic ISBN: 978-3-658-04559-3
Print ISBN: 978-3-658-04558-6
DOI: https://doi.org/10.1007/978-3-658-04559-3