Anzeige
Erschienen in:
2016 | OriginalPaper | Buchkapitel
Are Sponsored Blog Posts a Good Thing? Exploring the Role of Authenticity in the Fashion Blogosphere
verfasst von : Miranda Williams, Nancy Hodges
Erschienen in: Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
Abstract
Making an appearance in the mid-1990s, blogs were first viewed primarily as “internet sites that served as a platform for open communication and detailed discussions” (Rocamora 2011, p. 408). Although blogs were promoted as a tool for everyone, at the time, the technology was mostly used for political and educational discourse. It was not until the attack on the World Trade Center in 2001 that blog use achieved worldwide popularity (Rocamora 2011). As bloggers began to see the benefits of blogs as a communication tool, they started to expand beyond the topics of politics and education. Many researchers consider this moment in history to be the birth of personal blogging (Chittenden 2010; Rocamora 2011).