Anzeige
Erschienen in:
2018 | OriginalPaper | Buchkapitel
3. Asia’s Vanity Capital
verfasst von : Pongsak Hoontrakul
Erschienen in: Economic Transformation and Business Opportunities in Asia
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
Abstract
The longevity dividend, massive wealth accumulation from the boom years, and fizzy capital markets from quantitative easing policies are psychologically fueling Asia’s “envy market.” This vanity capital market, especially the non-luxury and mid-market segments, is a high-growth, innovative niche market catering to people seeking new lifestyles and better quality of life. Industrialization, urbanization, and digitalization have given rise to Asia’s middle class and new riches and democratized the luxury market, but there are different preferences in rural vs urban areas and in pre-Lewis Turning Point vs post-LTP countries. Social media and online commerce make narcissism pervasive and easy to satisfy. Millennials in China, India, and ASEAN are trading up for luxury and experiential goods including beauty care and fashions. Business strategies to capitalize on this “upgrader” phenomenon, from branding to omni-channels to premium pricing, are discussed.