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Erschienen in:
2006 | OriginalPaper | Buchkapitel
Association Analysis of Customer Services from the Enterprise Customer Management System
verfasst von : Sung-Ju Kim, Dong-Sik Yun, Byung-Soo Chang
Erschienen in: Advances in Data Mining. Applications in Medicine, Web Mining, Marketing, Image and Signal Mining
Verlag: Springer Berlin Heidelberg
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The communications market has seen rising competition among businesses. While securing new customers is still important, it is more crucial to maintain and manage existing customers by providing optimized service and efficient marketing strategies for each customer in order to preserve existing customers from business rivals and ultimately maximize corporate sales. This thesis investigates how to obtain useful methodologies for customer management by applying the technological concepts of data-mining and association analysis to KT’s secure customer data.