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2009 | OriginalPaper | Buchkapitel

6. Assortment Planning: Review of Literature and Industry Practice

verfasst von : A. Gürhan Kök, Marshall L. Fisher, Ramnath Vaidyanathan

Erschienen in: Retail Supply Chain Management

Verlag: Springer US

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A retailer’s assortment is defined by the set of products carried in each store at each point in time. The goal of assortment planning is to specify an assortment that maximizes sales or gross margin subject to various constraints, such as a limited budget for purchase of products, limited shelf space for displaying products, and a variety of miscellaneous constraints such as a desire to have at least two vendors for each type of product. …

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Titel: Assortment Planning: Review of Literature and Industry Practice
verfasst von: A. Gürhan Kök
Marshall L. Fisher
Ramnath Vaidyanathan
Verlag: Springer US
Buch: Retail Supply Chain Management
Print ISBN: 978-0-387-78902-6

Electronic ISBN: 978-0-387-78903-3

Copyright-Jahr: 2009
DOI: https://doi.org/10.1007/978-0-387-78902-6_6

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