nach oben

Erschienen in:

2018 | Supplement | Buchkapitel

Augmented Reality Adoption by Tourism Product and Service Consumers: Some Empirical Findings

verfasst von : Azizul Hassan, Erdogan Ekiz, Sumesh S. Dadwal, Geoff Lancaster

Erschienen in: Augmented Reality and Virtual Reality

Verlag: Springer International Publishing

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config

KI-gestützte Suche

Aus

Abstract

There are evidences that, tourist adopt Augmented Reality (AR) for purchasing tourism products and services. Few holiday operators make this technology available for their customers. Arguably, AR as innovative technology supports tourists in pre, during and post-holiday mode and offer them better experiences. As far as, AR turns into an important research area, very few known studies are conducted. Thus, on the empirical ground, this study aims to bring out factors of AR adoption by tourists. Findings classify two different factor sets: positive factors of AR adoption by tourists and negative factors of not adopting AR by tourists. Innovativeness and user-friendliness features appear as the dominant reasons and positive factors of AR adoption by tourists while availability issue and technological issue appear as the negative factors of not adopting AR by tourists. This research offers some theoretical and managerial implications and thus a unique contribution to the limited knowledge of responsible factor studies of AR adoption by tourists.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 390 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Maschinenbau + Werkstoffe

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Vorheriges Kapitel An Ethical Perspective of the use of AR Technology in the Tourism Industry

Nächstes Kapitel Augmented Reality: Providing a Different Dimension for Museum Visitors

Anandan, C. (2009). Product management. Delhi: Tata McGraw-Hill.

Andy, W. (2014). 5 reasons why augmented reality fails for brands. Retrieved January 2016, from http://www.enginecreative.co.uk/blog/5-reasons-augmented-reality-fails-brands.

Augment. (2016). 5 reasons to use augmented reality in education. Retrieved February 2016, from http://www.augment.com/blog/5-reasons-use-augmented-reality-education/

Butler, R. W. (2013). Richard Branson: ‘Screw it, let’s do it’. In R. W. Butler & R. Russell (Eds.), Giants of tourism (pp. 136–150). Wallingford: CABI.

Bywater, M. (2001). Travel distribution: Who owns whom in the European travel distribution industry. In D. Buhalis & E. Laws (Eds.), Tourism distribution channels (pp. 151–171). London: Continuum.

Canwell, D., & Sutherland, J. (2003). Leisure and tourism. London: Nelson Thornes.

Chung, N., Han, H., & Joun, Y. (2015). Tourists’ intention to visit a destination: The role of Augmented Reality (AR) application for a heritage site. Computers in Human Behavior, 50, 588–599.CrossRef

Cruise Market Watch. (2017). Market share-2015 worldwide market share. Retrieved on Janurary 2017, from http://www.cruisemarketwatch.com/market-share/.

Dadwal, S., & Hassan, A. (2015). The augmented reality marketing: A merger of marketing and technology in tourism. In N. Ray (Ed.), Emerging innovative marketing strategies in the tourism industry (pp. 78–96). Hershey, PA: IGI Global.CrossRef

Davis, F. D. (1986). A technology acceptance model for empirically testing new end-user information systems: Theory and results. Massachusetts: Sloan School of Management, Massachusetts Institute of Technology.

Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13, 319–340.CrossRef

Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer-technology—A comparison of 2 theoretical-models. Management Science, 35(8), 982–1003.CrossRef

Debbage, K. G., & Ioannides, D. (2005). The economic geography of the tourist industry: A supply-side analysis. London: Routledge.

Dribble, A. (2014). The 3 biggest problems facing augmented reality today-and how to fix them. Retrieved January 2017, from http://brainberryglobal.com/3-biggest-problems-facing-augmented-reality-today-fix/.

Goodhue, D. L., & Thompson, R. L. (1995). Task-technology fit and individual performance. MIS Quarterly, 19(2), 213–236.CrossRef

Hassan, A., & Jung, T. (2016). Augmented reality as an emerging application in tourism education. In D. H. Choi, A. Dailey-Hebert, & J. S. Estes (Eds.), Emerging tools and applications of virtual reality in education (pp. 168–185). Hershey, PA: IGI Global.CrossRef

Hassan, A., & Rahimi, R. (2016). Consuming ‘‘Innovation’’: Augmented reality as an innovation tool in digital tourism marketing. In P. Nikolaos & I. Bregoli (Eds.), Global dynamics in travel, tourism, and hospitality (pp. 130–147). Hershey, PA: IGI Global.CrossRef

Hassan, A., & Ramkissoon, H. (2017). Augmented reality for visitor experiences. In J. N. Albrecht (Ed.), Visitor management. Oxfordshire: CABI (in press).

Hassan, A., & Shabani, N. (2017). Usability analysis of augmented reality for tourism destination promotion. In S. K. Dixit (Ed.), Routledge handbook of consumer behaviour in hospitality and tourism. Oxon: Routledge (in press).

Hassan, A., Shabani, N., Ekiz, A., Dadwal, S. S., & Lancaster, G. (2017). Augmented reality in tourism and factors for its adoption: An empirical study. Paper accepted for presentation at the 22nd Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Texas, TA: The University of Houston Conrad N. Hilton College of Hotel and Restaurant Management and the School of Hotel and Tourism Management at The Hong Kong Polytechnic University.

Henderson, S. J., & Feiner, S. K. (2007). Augmented Reality for Maintenance and Repair (ARMAR). Retrieved March 2016, from http://graphics.cs.columbia.edu/projects/armar/pubs/henderson_feiner_AFRL_RH-WP-TR-2007-0112.pdf.

Hopkins, D. (2009). Advantages and drawbacks of using augmented reality. Retrieved January 2016, from http://www.dontwasteyourtime.co.uk/technology/advantages-and-drawbacks-of-using-augmented-reality-augmentedreality/.

Jackson, C. (2014). Augmented reality and the future of printing and publishing opportunities and perspectives. Retrieved March 2015, from http://www.inglobetechnologies.com/docs/whitepapers/AR_printing_whitepaper_en.pdf.

Johnson, K. (2015). 6 reasons why Augmented Reality will be as common as eye glasses. Retrieved February 2016, from: http://usdailyreview.com/6-reasons-why-augmented-reality-will-be-as-common-as-eye-glasses/.

Jung, T., Chung, N., & Leue, M. (2015). The determinants of recommendations to use augmented reality technologies: The case of a Korean theme park. Tourism Management, 49, 75–86.CrossRef

Kuoni Travel (2016). Kuoni Travel. Retrieved January 2016, from https://www.google.co.uk/search?q=kuoni+travel+logo&biw=1280&bih=927&source=lnms&tbm=isch&sa=X&ved=0ahUKEwi0u9mJgsTLAhUsCZoKHZUcCT4Q_AUIBigB#imgrc=FaIf3cFe05wZvM%3A.

Larkin, F. (2011). Advantages and disadvantages of augmented reality. Retrieved January 2016, from http://www.behindthespin.com/features/advantages-disadvantages-of-augmented-reality.

Layar. (2016). Layar for Google glass. Retrieved March 2017, from https://www.layar.com/glass/.

Leue, M., tom Dieck, M. C., & Jung, T. (2014). A theoretical model of augmented reality acceptance. e-Review of Tourism Research, 5, 1–5.

Lin, C. H., Shih, H. Y., Sher, P. J., & Wang, Y. L. (2005). Consumer adoption of e-service: Integrating technology readiness with the technology acceptance model. In Technology management: A unifying discipline for melting the boundaries. Portland: 483–488.

Lord, T. (2012). 5 reasons to get excited about augmented reality in 2013. Retrieved January 2016, from http://venturebeat.com/2012/12/23/augmented-reality/.

Mann, M., & Ibrahim, Z. (2005). The good alternative travel guide: Exciting holidays for responsible travellers. London: Earthscan.

Needle, D. (2004). Business in context: An introduction to business and its environment. London: Cengage Learning EMEA.

Parasuraman, A. (2000). Technology Readiness Index (TRI) a multiple-item scale to measure readiness to embrace new technologies. Journal of Service Research, 2(4), 307–320.CrossRef

Pauley, P. (2016). 4 reasons why experiential marketing with virtual and augmented reality boosts sales. Retrieved January 2016, from http://www.pauley.co.uk/blog/4-reasons-why-experiential-marketing-with-virtual-augmented-reality-boosts-sales/.

Rauschnabel, P. A., & Ro, Y. K. (2016). Augmented reality smart glasses: An investigation of technology acceptance drivers. Retrieved January 2016, from http://www.philipprauschnabel.com/wp-content/uploads/2016/01/RAUSCHNABEL-RO-2016-AR-Smart-Glasses-IJTMKT-forthcoming.pdf.

Rogers, E. M. (1962). Diffusion of innovations. New York: Free Press of Glencoe.

Smith, A. (2010). Benefits of augmented reality marketing. Retrieved January 2016, from http://www.socialmediatoday.com/content/5-benefits-augmented-reality-marketing.

Spillers, F. (2009). What’s next in mobile user experience? Augmented reality. Retrieved January 2016, from http://www.demystifyingusability.com/2009/09/augmented-reality-user-experience.html.

Sykes, J. (2013). 5 reasons you should pay attention to augmented reality interactive storytelling. Retrieved January 2016, from http://blog.coerll.utexas.edu/augmented-reality-interactive-storytelling-system/.

Thompson, J. L., & Martin, F. (2005). Strategic management: Awareness and change. London: Cengage Learning EMEA.

Thomson (2017). Thomson Cruises gets techy with new winter 2014/15 programme and announces new port ‘O’ call. Retrieved January 2017, from http://press.thomson.co.uk/thomson-cruises-gets-techy-with-new-winter-201415-programme-and-announces-new-port-o-call/.

tom Dieck, M. C., & Jung, T. (2015). A theoretical model of mobile augmented reality acceptance in urban heritage tourism. Current Issues in Tourism, 1–21.

Total Immersion. (2016). Augmented reality as a virtual support to industries. Retrieved January 2016, from http://blog.coerll.utexas.edu/augmented-reality-interactive-storytelling-system/.

Venkatesh, V., & Bala, H. (2008). Technology acceptance model 3 and a research agenda on interventions. Decision Sciences, 39(2), 273–314.CrossRef

Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: Four longitudinal field studies. Management Science, 46(2), 186–204.CrossRef

Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3), 425–478.

Vijayasarathy, L. R. (2004). Predicting consumer intentions to use on-line shopping: The case for an augmented technology acceptance model. Information & Management, 41(6), 747–762.CrossRef

Virgin. (2016). Home. Retrieved February 2016, from https://www.virgin.com/travel/through-the-looking-glass-could-augmented-reality-reshape-our-cities.

Walczuch, R., Lemmink, J., & Streukens, S. (2007). The effect of service employees’ technology readiness on technology acceptance. Information & Management, 44(2), 206–215.CrossRef

Titel: Augmented Reality Adoption by Tourism Product and Service Consumers: Some Empirical Findings
verfasst von: Azizul Hassan
Erdogan Ekiz
Sumesh S. Dadwal
Geoff Lancaster
Verlag: Springer International Publishing
Buch: Augmented Reality and Virtual Reality
Print ISBN: 978-3-319-64026-6

Electronic ISBN: 978-3-319-64027-3

Copyright-Jahr: 2018
DOI: https://doi.org/10.1007/978-3-319-64027-3_4

Springer Professional

Abstract

Bitte loggen Sie sich ein, um Zugang zu Ihrer Lizenz zu erhalten.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Springer Professional "Technik"

Springer Professional "Wirtschaft"

Premium Partner